MIB enforces self-declaration requirement for ads
By Staff Writer in Media News on Wednesday, 12th June 2024 at 5:27pmThe Ministry of Information and Broadcasting (MIB) convened a crucial meeting in New Delhi with industry stakeholders to address the recent mandate by the Supreme Court.
The order necessitates advertisers and ad agencies to furnish a self-declaration certificate before airing or publishing advertisements across TV, print, digital, and radio platforms.
Officials from the ministry emphasised the importance of compliance with the directive, urging stakeholders to promptly submit the required self-declaration certificate via the Broadcast Seva Portal. This implementation is slated to take effect on or after June 18, 2024.
According to PIB, the self-declaration certificate serves to affirm that the advertised content refrains from any misleading claims and aligns with pertinent regulator...
To continue reading this article...