Matt Holmes takes charge as Head of PR at Emotive
By Pragadish Kirubakaran in Marcoms News on Monday, 05th February 2024 at 3:48pmMatt Holmes, co-founder of Poem, has embarked on a new journey with Emotive as the head of PR and earned creative, a role specially created to leverage his expertise.
This strategic move is designed to bolster Emotive's 'fame' capabilities, with Holmes working alongside key team members Rhian Mason, head of social, talent & partnerships, and Darren Wright, group creative director.
In an exclusive interview with Mumbrella, Holmes shared his enthusiasm for bringing Emotive's PR operations in-house, marking a significant shift for the independent creative agency renowned for its innovative approach.
"Emotive deserves more recognition than it currently receives, which, without putting too much pressure on myself, is where I step in and hope to add value,"
Holmes expressed his optimi...
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