Mamamia expands services with four new content categories
By Staff writer in Media News on Wednesday, 18th September 2024 at 1:48pmMamamia has launched four new content categories at its 2025 Upfront event. According to an official company update, the new categories will focus on work, birth, divorce, and women’s health, expanding Mamamia’s mission to provide women with relevant and engaging content.
Mamamia’s chief content officer Zara Curtis highlighted the company’s commitment to keeping pace with its audience. “Mamamia moves at the speed of women,” she said, emphasising how the platform continues to adapt its content to meet the evolving needs of its 7.5 million monthly users. Mamamia specialises in providing content that is both educational and entertaining, or “edu-tainment,” as Curtis described it.
The new content areas will launch in 2025. In February, Mamamia will introduce 'Biz', a catego...
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