Lavitra Communications acquires Mahuaa brands, plans digital-first relaunch of TV & News
By Staff writer in Media News on Friday, 20th March 2026 at 7:52pm
Lavitra Communications has acquired all flagship brands previously associated with Mahuaa Media, including Mahuaa TV, Mahuaa News, Mahuaa Music and Mahuaa Movies. The portfolio changed hands from Mahuaa Media to Alburt Media in 2019 and later to Pachai Media in 2021, before being most recently acquired by Lavitra Communications in February 2026.
According to BestMediaInfo, Sajida Hashmi, senior marcom manager at Lavitra Communications, confirmed that Mahuaa Media, earlier owned by P. K. Tiwari and his wife, is no longer associated with the brands. She stated that Lavitra now holds complete ownership and rights to all Mahuaa properties.
The company plans a phased relaunch of Mahuaa TV and Mahuaa News, starting with a digital-first strategy to build audience engagement, followed by a po...
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