Lack of vendor support plaguing tech media space, says Hague
By Will McLennan in Media News on Tuesday, 17th December 2024 at 10:41amCreative Content’s founder and sole operator, David Hague, says the glaring issue currently facing independent publishers is a lack of vendor support.
“ââThe biggest problem facing publishers today is a lack of support from vendors, which applies explicitly to independents like me.”, Hague told Influencing.
“What really hurts me is that so many vendors and the PR people in the past were quite happy to open their wallets and give out marketing and advertising dollars. But these days, they seem to think we'll do the same job out of the goodness of our hearts.”
Hague believes the industry needs a seismic shift in the relationship between PRs and journalists.
“There needs to be more equity in the industry. Otherwise, it's just going to collapse. Now for me, I'...
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