Introducing the new Influencing

By Phil Sim in Marcoms News on
MediaConnect is set to launch a major new upgrade to our Influencing platform next week which streamlines all of our services under a single, modern interface and makes our tools even more powerful and easier to use.
And that’s just the start. Over the coming months, we’ll be introducing a series of new services and tools that we believe will fundamentally improve the quality of interaction between our PR and media communities.
What you need to know
Once we flip the switch, your current bookmarks will redirect you to, which will be the new entry point for all of our existing services for both PR and media users. Our paid subscribers will be able to flip back to the previous and portal editions until August 1st.
During that time, we will be providing complimentary training to all our subscribers. We’ll also be offering a number of group training opportunities, or if you’d prefer an individual training session, please get in touch.

What’s new and improved?
Lots! To start with, we have seamlessly integrated Influencing, PRWire and ITJourno, whilst moving all three sites to a fresh modern design.
We’ll also be rolling out a host of improvements across all of our tools and services. These range from a super-fast, intuitive and typo-tolerant search function, to exciting new ways of viewing and working with your lists. And just as importantly, you’re going to see massive improvements in the underlying Influencing data, which the new platform will facilitate.
So expect to hear much more from us about the initial set of improvements, but also news on a series of new tools and features we’ll be rolling out after the initial launch.
What’s next?
Influencing is built upon, what we call the “Influencing graph”. Just as Facebook sits atop of its social graph, the underlying Influencing platform will use technologies like artificial intelligence to map the interests, work and preferences of our communities of journalists, PRs, brands and so on. That foundation is allowing us to build a suite of tools that we think can fundamentally improve the way media and their sources connect and communicate. Which is exactly what MediaConnect was founded to do.
How you can help

Once we release the new interface, we expect to have some initial bumps as the platform goes into live production. You can help us by reporting any issues you are experiencing via our Messenger or emailing And if you have any feedback, both good and bad, or you’re missing some elements of the old sites please let us know and we’ll do our best to address any wishes or suggestions.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory

Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Marcoms News

SBPR now Agency B&Co

By Jonas Lopez in Marcoms News on

Lifestyle PR outfit Sally Burleigh PR (SBPR) has rebranded itself as Agency B&Co.

In a special YouTube video, SBPR managing director Sally Burleigh explained that after running the agency for the past 18 years, the time had come to revamp the business into something that better places a client brand closer to an intended audience, especially now in the age of media brokers and experts.

The “Agency” in the company name is meant to introduce clients to a full range of communications services that the firm offers, while “Co” is all about building a network of industry connections, consultants, and collaborative partners, Burleigh added.

Follow the agency on LinkedIn.

WE Buchan welcomes new specialists

By Jonas Lopez in Marcoms News on

PR agency WE Buchan has brought in five new personnel who will join the company’s Sydney office.

Verity Barritt comes aboard as account director for the agency’s investor communications team, bringing with her 16 years’ experience handling corporate support for ASX-listed SMEs.

The digital and social team will add account director Alex Mills, social media manager Nicola Hanlon, and in-house designer Katie Oliver. All three of them have varied work backgrounds. Mills formerly helmed campaigns by Optus for the Australian Olympic team and the English Premier League while working at We Are Social. Hanlon worked in Australia, Ireland, and England, designing and executing campaigns over social media, while Oliver does publishing, content marketing, and brand development.

WE Buchan’s healthcare industry department has Emma David as its new account director. She has amassed six years’ experience doing PR duties for drug and medical device manufacturers.


PR Deadlines lands Milestone account

By Jonas Lopez in Marcoms News on

Sydney specialist technology agency PR Deadlines has won over video-management software provider Milestone Systems as a new client.

Milestone tapped PR Deadlines for the assignment to assist the company with its entry into the ANZ market, based on PR Deadlines’ experience handling cybersecurity and security operators. Milestone’s expansion is also facilitated under the aegis of new APAC channel development manager Angelo Salvatore and new company South Pacific regional manager Jordan Cullis.

“We have worked with a wide range of high-profile security vendors over the past twenty-plus years, and recognise that Milestone is coming to us at an exceptionally exciting time in the history of open-platform IP surveillance. With AI, deep learning and a host of data-driven enhancements entering the industry, there is a lot of potential for storytelling and a strong opportunity for Milestone to present their credentials to the market. Jordan Cullis is a well-known thought lead

Kate & Co lands drink brands

By Jonas Lopez in Marcoms News on

The Kate & Co agency will now handle PR representation for luxury beverage companies San Pellegrino and Perrier.

The deal calls for Kate and Co to handle both companies’ social media accounts, launch new products, manage new brand ambassadors and influencers, and coordinate with media personnel.

The agency already has its work cut out for this month alone, with activities such as San Pellegrino’s sponsorships of the Virgin Australia Melbourne Fashion Festival, the Melbourne Food and Wine Festival, and the F1 Australian Grand Prix.

“We are delighted to be working with San Pellegrino and Perrier. Our diverse client experience, particularly in the food, beverage and hospitality space, coupled with our team’s expertise, make us the perfect fit. We look forward to a long-standing and successful partnership,” said Kate & Co director Kate Keane.

Acorn Strategy sets up Perth shop

By Jonas Lopez in Marcoms News on

The Acorn Strategy agency from the United Arab Emirates is joining the Aussie communications scene from a new office in Mosman Park, Perth.

Acorn’s communications director in the Abu Dhabi office, Annabel Amann, is coming over to be the Perth office’s GM.

The agency is best known for handling clients in the tourism, hospitality and healthcare industries, but the Perth division will also focus on healthcare, while adding destination hotels, real estate and the food-and-beverage industries to the remit.

Agency founder Kate Midttun was on hand for the office’s opening. “We have developed over 87 unique and tailored strategies for a wide range of SME’s to global brands, optimising our clients’ growth. Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can’t wait to introduce this proven approach to Australian businesses,” she said.

Frank PR lands snack food accounts

By Jonas Lopez in Marcoms News on

Frank PR Australia has a full plate with burger chain Huxtaburger and donut firm Doughnut Time now on the books.

The Huxtaburger project will see Frank PR handle awareness generation for the company’s experimental burgers among influencers. The agency earned the account in light of a recent success marketing Huxtaburger’s Bugstaburger for Halloween 2017, which has earned rave reviews.

For Doughnut Time, Frank PR will organize various marketing activities for the company in 2018, with part of the workload promoting the chain’s main donut line and the special creations.

“These two brands are delicious additions to our client base. We’re an office of foodies, and working with two innovative brands which aren’t afraid to do things differently and create newsworthy products, is a dream come true. Having Doughnut Time and Huxtaburger on our client roster makes for a very tasty start to the year,” said Frank PR managing director Laura Jones.

Forward Agency lands Dry July Foundation ANZ gig

By Jonas Lopez in Marcoms News on

The Dry July Foundation has put up its trans-Tasman PR and influencer work in Forward Agency’s hands this year, as reported on B and T.

The agency landed the account after selling the foundation a unique pitch. Dry July is marking its ten-year anniversary and aims to generate more cancer awareness and funding for the challenge, where people simply have to wean off alcohol all July.

“We are thrilled to be working with Dry July. What they do resonates with the Forward team on a personal level, and we’re excited to be working them to achieve even greater results this year. We will be locking the agency bar in July and will all be getting on board to support this great cause,” said Forward Agency founder/managing director Fergus Kibble.

“Following a creative pitch, Forward showed us that they really understood our mission, and had some great ideas that will help us to increase sign-ups and donations.  Fergus and his team had a clear understanding of w

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