Introducing the new Influencing

By Phil Sim in Marcoms News on
MediaConnect is set to launch a major new upgrade to our Influencing platform next week which streamlines all of our services under a single, modern interface and makes our tools even more powerful and easier to use.
 
And that’s just the start. Over the coming months, we’ll be introducing a series of new services and tools that we believe will fundamentally improve the quality of interaction between our PR and media communities.
 
What you need to know
 
Once we flip the switch, your current bookmarks will redirect you to Influencing.com, which will be the new entry point for all of our existing services for both PR and media users. Our paid subscribers will be able to flip back to the previous and portal editions until August 1st.
 
During that time, we will be providing complimentary training to all our subscribers. We’ll also be offering a number of group training opportunities, or if you’d prefer an individual training session, please get in touch.

What’s new and improved?
 
Lots! To start with, we have seamlessly integrated Influencing, PRWire and ITJourno, whilst moving all three sites to a fresh modern design.
 
We’ll also be rolling out a host of improvements across all of our tools and services. These range from a super-fast, intuitive and typo-tolerant search function, to exciting new ways of viewing and working with your lists. And just as importantly, you’re going to see massive improvements in the underlying Influencing data, which the new platform will facilitate.
 
So expect to hear much more from us about the initial set of improvements, but also news on a series of new tools and features we’ll be rolling out after the initial launch.
 
What’s next?
 
Influencing is built upon, what we call the “Influencing graph”. Just as Facebook sits atop of its social graph, the underlying Influencing platform will use technologies like artificial intelligence to map the interests, work and preferences of our communities of journalists, PRs, brands and so on. That foundation is allowing us to build a suite of tools that we think can fundamentally improve the way media and their sources connect and communicate. Which is exactly what MediaConnect was founded to do.
 
How you can help

Once we release the new interface, we expect to have some initial bumps as the platform goes into live production. You can help us by reporting any issues you are experiencing via our Messenger or emailing support@mediaconnect.com.au. And if you have any feedback, both good and bad, or you’re missing some elements of the old sites please let us know and we’ll do our best to address any wishes or suggestions.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

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As a result, BMW Group has started to entertain applications for new creative partners.

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The company revealed today that under the plan, codenamed APAC 2020 大湾区 (da wan qu), LEWIS’ Sydney operations will have an expanded labour pool, including new staff for an on-site digital hub.

Melbourne will host one of eight new offices that the agency will establish in the Asia-Pacific region. The other seven are in Thailand, China, Indonesia, and Vietnam.

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The new agency brings together a team of experts from all of WPP AUNZ’s agencies to handle interactions with private and government stakeholders.

The group’s operations remit includes research, policy development, and government consultancy.

Gail Morgan comes aboard The Bond & Associates from WPP AUNZ government relations agency Hawker Britton as its new national director.  

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Communications outfit WPP has retained representation for global energy provider BP.

The services retained in the wake of an account review begun last year.

While WPP keeps the BP account, it will assemble a special taskforce to manage BP’s work on advertising, PR, media investment management, digital media, marketing communication and branding services, and brand research. Called Team Energy, the group will comprise staff from all WPP member-agencies.

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Ogilvy ANZ has won the representation rights for online accommodation company Wotif.

The agency earned the account after three months of negotiations.

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PR agency Host/Havas has won the account for the Australian operations of Taiwanese tea-house drink chain Chatime.

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