Impact PR to launch Sam Wood's fitness Programme in NZ
By Staff Writers in Marcoms News on Friday, 22nd March 2024 at 4:56pmAuckland-based PR agency Impact PR has been selected to launch the '28 By Sam Wood' fitness programme in New Zealand, marking the course’s first international expansion.
Developed by former ‘The Bachelor’ star Sam Wood, ‘28 By Sam Wood’ is a rapidly growing Australian celebrity fitness programme used by almost a million Australians. The programme, which focuses on fitness and nutrition, recently merged with a health technology company in a US$50 million deal.
Sam Wood expressed confidence in Impact PR's ability to drive the programme's success in New Zealand, citing the agency's understanding of the fitness and tech sectors and their alignment with the program's goals.
“We know that public relations has been a significant driver of our success in the Australian market to dat...
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