Geoff Clarke adds COO Mediabrands Australia role to his remit
By Neeraja Gopalakrishnan in Marcoms News on Monday, 23rd January 2023 at 7:16pmMediabrands Australia has announced that Geoff Clarke will add the newly created role of COO Mediabrands Australia to his remit.
Clarke will be responsible for driving operational and organisational improvements across the entire group as well as retaining his COO and new business development responsibilities for Initiative.
Mark Coad CEO Mediabrands Australia said the expanded leadership role is a “well-deserved recognition” for Clarke who has led the Group’s ground-breaking transformational agenda.
“Geoff is an outstanding leader. While still keeping his fingers 100 per cent on the pulse at Initiative, he successfully positioned Mediabrands as an industry leader in the use of automation and BOTs considerably reducing repetitive and menial work and significantly improving th...
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