From precision to spam: How PR pitching lost its edge
By Staff Writer in Media News on Monday, 17th March 2025 at 3:14pmThe relationship between journalists and PR professionals has shifted from targeted outreach to blind pitching, with journalists increasingly frustrated by irrelevant pitches flooding their inboxes. What was once a symbiotic exchange of information has now become a game of mass emailing, often without research or relevance.
Influencing India spoke with journalists and PR professionals to examine how their relationship has evolved--from strategic collaboration to a game of hit-or-miss pitches. While some find common ground, others are stuck in a loop of mismatched emails and missed opportunities.
Deepika KC, city editor at The Hindu, Bengaluru, described how the once “mutual and connected” relationship has become “distant and disconnected.” She noted that PR executives often f...
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