From Bylines to Brandlines: Inside the career pivot from News to PR
By Neeraja Gopalakrishnan in Media News on Friday, 11th April 2025 at 9:15pmThe boundary between journalism and public relations is increasingly porous, with more journalists moving from bylines to boardrooms, trading the newsroom for communication strategy. With their editorial instincts, deadline discipline and audience acumen, these former reporters are bringing a journalist’s sharpness to the PR world.
Influencing India spoke to a few professionals who have made this transition, unpacking what changes, what remains and what’s often misunderstood.
Rozelle Laha, who reported for Careers360, BW BusinessWorld, Fortune India, Mint and The Ken, is now a strategic communications advisor. “Right after demonetisation and GST, the newsroom felt different. Roles were cut. Budgets froze. I didn’t want to wait for the next layoff wave to hit. PR was a natural...
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