FleishmanHillard adds Bugaboo to its client roster
By Neeraja Gopalakrishnan in Marcoms News on Tuesday, 20th February 2024 at 5:27pmFleishmanHillard Australia has been appointed as the PR agency of record for premium parenting brand Bugaboo following a competitive pitch process, Mumbrella reported.
The agency will be responsible for building brand awareness in Australia and New Zealand.
Kelly Nairne, marketing director, EMEA at Bugaboo expressed optimism about welcoming FleishmanHillard as its PR partner to “challenge their thinking and accelerate their leadership” in the category.
“From strategy to creative and tactics, the team showed us how we can tap into narratives that authentically resonate with new and existing parents, and talk beyond products in a meaningful, culturally relevant way. We’re looking forward to working together,” Nairne added.
FleishmanHillard’s managing director, Jenna Or...
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