First Five Rungs taps new leadership

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Topham Guerin earns KEA partnership

By Jonas Lopez in Marcoms News on
New Zealand PR/communications agency Topham Guerin has secured the account for NZ global business network KEA.  The new deal aims to leverage Topham Guerin’s services with KEA’s efforts to network New Zealand entrepreneurs and expatriates around the world, and help them keep in touch with home through a special app.  KEA is a public/private partnership supported by the New Zealand Trade and Enterprise, the Ministry of Foreign Affairs and Trade, and the Ministry of Business, Innovation, and Employment. “As a creative and digital agency, our core business is developing innovative solutions for our clients to achieve meaningful change. Here, we have the opportunity to align this purpose not just with achieving client goals, but also towards the advancement of Aotearoa,” said Topham Guerin co-founder Ben Guerin. “Being able to share the inspiring, world-leading stories of our offshore Kiwi with the wider New Zealand community is crucial in ensuring the next generation of Ki

StylesWilson lands 8 Star Energy deal

By Jonas Lopez in Marcoms News on
The StylesWilson agency has won the PR/communications account for 8 Star Energy.  The deal will cover associated activities for 8 Star, which is an official vendor of home and mobile power storage solutions under licence from Energizer and Eveready.  8 Star Energy is aiming to establish itself as a leader in the renewable energy sector

Blackburn to lead Finder ANZ PR

By Jonas Lopez in Marcoms News on
Taylor Blackburn has been appointed the ANZ PR head for comparison site Finder. He stepped up to the plate after Adam Freedman announced his resignation after five months in office to pursue new work in the consumer lifestyle arena. Blackburn has been with Finder since September 2018 when he joined as media relations lead. He had been in charge of ANZ media relations for two months when Freedman stepped down.  Blackburn previously worked senior account roles at Ogilvy PR, Crossman Communications, Haystac, and Howorth Communications. Accounts he has managed include those of two prominent motorcycle manufacturers, a home lender, and an international software company.   “Finder’s mission is to help people make better financial decisions and a key part of that is supporting the media who inform them with comparisons, data and commentary. I joined a really strong crew at Finder in 2018 and it’s my privilege to enable them to go even further as a team,” said Blackburn of his p

PRINZ sports new look

By Jonas Lopez in Marcoms News on
The Public Relations Institute of New Zealand (PRINZ) has debuted an all-new brand identity (pictured). The rebrand is centred on gradual colouring from salmon pink to violet and two carets slightly facing each other, which are meant to signify two-way communications. The use of the PRINZ acronym in official communications will be reduced, and the brand name is available in English and Te Reo Maori.  Members will also be accorded special tiered bronze, silver, or gold badges to firmly identify themselves in official correspondences and social media accounts. The colour designations will also account for each member’s continued career development. “Where you see our logo represented ‘public relations’ is to be written in full. While ‘public relations’ is a bit of a mouthful, we made a deliberate decision not to shorten to the term to ‘PR’. The scope of our industry is incredibly broad but ultimately – whether you specialise in internal communications for a large co

Liquid Ideas lands new clients and staff

By Jonas Lopez in Marcoms News on
Surry Hills, NSW communications agency Liquid Ideas is primed for summer with new accounts and staff. On the client side, the agency revealed that its present relationship with Little Bellies has been expanded to an international remit. The Bare Bones Ice Co and Tromba Tequila have the agency marked for new projects in the drinks portfolio.  The Freedom Foods Group contracted the Liquid Ideas team for an unspecified project under the Australia’s Own brand of plant-based and dairy beverages. All-natural soup brand La Zuppa secured a retainer deal with the agency. Liquid Ideas is also working with Simplot Australia, with the remit covering the John West sustainable seafood brand and the Bird’s Eye frozen food brand.   For the staff roster, the agency confirmed that Tess Williams and Maggie Moran are in as assistant account executives, having completed internships in 2020 and 2021, respectively.  Madeleine Timms and Katherine Ngo are senior account executives. Kristyn Gill

Publicis Worldwide lands Swimming Australia deal

By Jonas Lopez in Marcoms News on
Publicis Worldwide has won full agency representation for Swimming Australia. The new deal will cover marketing strategy, creative, media, design, social, and partnership development for the national sporting body. It also came off the heels of Publicis Worldwide landing the Queensland government communications account for bidding on the 2032 Summer Games, which was awarded to Brisbane.  “Publicis Worldwide has proven experience bringing together communications strategy, creativity, data and technology to lead the change, and to shape the future of the sporting and entertainment experience in swimming,” said Swimming Australia CEO Eugenie Buckley. “Our team worked tirelessly on the Olympic Bid communications to bring the right balance of brand story, information, and craft to the multiple films, and now we couldn’t be more excited to channel fresh creativity and innovation into accelerating participation and engaging partnerships for Swimming Australia,” said Publicis Wor

GT Communications adds new staff and accounts

By Jonas Lopez in Marcoms News on
Sydney/Perth PR/communications agency GT Communications has taken in fresh personnel and new clients as it celebrates a first year in operations. At GT’s Sydney office, Emilie Dye comes aboard as a new advisor. She has been in Australia for the past two years, working as communications manager and policy director with the Australian Taxpayers’ Alliance, and contributor for the Young Voices. Kelly Oversby joins the Perth office as lead advisor for B2B and corporate clients. She holds over 18 years’ experience in the PR/communications sector, 12 of which were for her own boutique consultancy, plus WA communications manager with Foster’s and Dialight’s APAC marketing manager.  Katie Rodwell is also based in the Perth office as a senior advisor for reputation management and B2C. She wields 23 years’ experience in the PR sector, with her roles including senior account executive for Hill and Knowlton, handling UK/Europe PR accounts for Brands2Life, and public affairs manageme

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Topham Guerin earns KEA partnership
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StylesWilson lands 8 Star Energy deal
StylesWilson is representing 8 Star Energy.

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Taylor Blackburn is the new ANZ PR man for Finder.