Experience Commerce wins digital mandate for Parle Candy Culture

By Staff Writer in Media News on

To continue reading this article...

Log in or create an Influencing account

More Media News

Women in Media panel to discuss freelancing

By Tony Bosworth in Media News on
  Women in Media Victoria is set to host a panel discussion on the trials and tribulations of being a freelance journalist.  Moderator for the April 3 event, which will be held at Social Status in South Melbourne, will be freelance journalist Susan Horsburgh.  The panel will feature travel writer Carrie Hutchinson, journalist Marisa Wikramanayake, freelance writer and podcaster Maggie Zhou, and freelancer Fernanda Fain-Binda.  The event will start at 5.30pm and go on to 8.30pm. You can register for free tickets by emailing victoria@womeninmedia.com.au  

Capital Brief launches Ideas and looks for ‘stories behind the story’

By Tony Bosworth in Media News on
  Capital Brief has launched its new opinion vertical called Ideas, marking the publication's first foray into featuring a potentially varied and broad selection of external contributors giving their opinions and insights.  Led by Ideas Editor James Hennessy, the initiative aims to deliver a deeper, more thoughtful analysis of Australia's new economy.  Hennessy spoke to Influencing about the vision for Ideas, emphasising its focus on providing "actionable intelligence" to Capital Brief's subscription audience.  The vertical will cover core areas including technology, finance, law, and politics, while remaining open to any topics relevant to the Australian business context.  "We want to set ourselves apart from other opinion verticals in the market by encouraging content that's a little bit deeper, a little bit longer, and a little bit more thoughtful," Hennessy explained.  The platform targets a sophisticated subscriber base seeking insights beyond traditional reporting.

Science Friction: Cooked “A nuanced look into nutrition” - Producer Bullen

By Will McLennan in Media News on
ABC Senior Producer James Bullen said the ABC Radio National Science Friction podcast ‘Cooked’ was aimed at providing, “a nuanced look into nutrition”. Bullen told Influencing, “Science Friction: Cooked went beyond those headlines, which can often be confusing. And so we looked at why studies can arrive at such different conclusions about the foods we eat and gave the lowdown on the science of these topics.” The Science Friction: Cooked podcast was produced by Bullen and science journo Carl Smith, while Dr Emma Beckett hosted. Having recently finished its run, Bullen said the show came about because he and Smith wanted to showcase the “fun stories” about food and nutrition.  “Another aim was to try and equip people with those tools to make better sense of research, studies, and all this confusing noise around food. And that was the kind of impetus of the series.” Bullen praised the impact of Dr Beckett who,Bullen said, provided some different angles to topi

News partners with Tubi in major video advertising push

By Tony Bosworth in Media News on
  News Australia's Lou Barrett takes the stage at D-Coded   News Australia brought out its local big hitters last night to inform a packed audience of advertising and marketing people the media company is moving onto the next stage of “engaged reach” for their clients through a partnership with free advertising-supported streaming service Tubi.  "Tubi is streaming which is unapologetically for advertisers, and it’s the next chapter in video,” said Lou Barrett, News Corp Australia’s Client Partnerships Managing Director at a glitzy launch in Sydney’s ICC Pyrmont Theatre as part of the company’s annual D-Coded roadshow.  Maybe it’s coincidence - though we think not - that news.com.au ran a piece two days ago titled “ Tubi, the free streaming app you didn't know was hidden in your TV", which points to some work needed to raise Tubi's profile with Australian users. Tubi is a free video streaming service supported by on screen advertising - so in that respect

ChatGPT feeding on our content creates unfair competition: ANI tells Delhi HC

By Staff Writer in Media News on
  In the ongoing copyright infringement case filed by Asian News International (ANI) against OpenAI, the Delhi High Court heard the arguments of both parties on Monday. According to Business Standard, Advocate Sidhanth Kumar, appearing for ANI, argued that OpenAI using ANI’s content to train its large language model (LLM) reduces the news agency’s market, resulting in unfair competition. Advocate Sidhanth Kumar told the court that ChatGPT had utilised ANI’s material to train its AI software, which is stored and made generally accessible to ANI’s content. Amicus Curiae Adarsh Ramanujan explained that the LLMs were not created as ‘truth machines’ but functioned based on predictive algorithms. He clarified that the language model did not directly use ANI’s data, and its content was often behind a paywall with varying levels of subscriptions that could republish the content. Advocate Ramanujan asserted that the mere availability of content in the public domain did not n

Media news latest

Women in Media panel to discuss freelancing
Freelancing - how to make it work.

Marcoms news latest

PR veterans Zonnios and Hunt launch new consultancy
PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. ... Show more

Moët Hennessy appoints Nausicaa Charrier as Marketing Director for ANZ
Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported.  ... Show more

Sling & Stone founder to step down as CEO
Sling & Stone founder and CEO Vuki Vujasinovic will step down on January 1 after leading the agency for over a decade. ... Show more