Efficacy Worldwide wins Hero Cycles’ AOR mandate
By Staff Writer in Marcoms News on Tuesday, 01st October 2024 at 5:00pmEfficacy Worldwide, a full-service advertising and marketing agency, has been appointed as the agency of record (AOR) for Hero Cycles, following a competitive pitch.
According to the official release accessed by Influencing India, Efficacy Worldwide will take a fresh approach to elevating the brand’s presence and marketing initiatives, under this association.
Rohit Sharma, chief marketing officer of Hero Cycles, expressed optimism about Efficacy Worldwide and the team’s expertise to build a “fresh brand identity”.
“With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand's unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level,” Sharma ...
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