DDNet takes on advertising
By Craig Daveson in Media News on Friday, 02nd December 2022 at 10:32amIn an effort to balance the books at the independent games website DigitallyDownloaded.net (DDNet), publisher and editor-in-chief Matt Sainsbury has decided to begin running advertisements on his site.
Influencing last checked in with Sainsbury in March of this year when he launched a redesign of the website, seeking to better highlight the many aspects of the site’s brand which includes podcasts, a YouTube channel, a traditionally styled magazine and also merchandise featuring DDNet mascot Dee Dee as well as other characters.
In an update yesterday, however, Sainsbury revealed that “I had hoped that when DDNet moved to the new-look site it would encourage people to subscribe to the magazine, buy our merchandise, and so on. That hasn’t happened, unfortunately, and it’s a simpl...
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