Clune's brief is to do start-up coverage differently (Part II)
By Phil Sim in Media News on Friday, 15th September 2023 at 11:41amThis is Part II from our interview with Capital Brief’s Bronwen Club. Click here to read part I.
You don’t have to have your ear too close to the ground to know that there is a fair level of grumbling within the start-up sector as to the way their industry is being covered in the media.
After years of positive media as start-up after start-up raised many millions of funding, the current tech downturn has led to coverage more skewed to company failures, layoffs and down-raises.
Bronwen Clune is Capital Brief’s founding start-up reporter, and comes to the role with vast experience across the start-up sector both as a journalist and as an executive working in start-ups, including Aussie unicorn Culture Amp. (Read about Clune's background and experience in Part 1 of this interview)...
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