Canteen Australia unveils ambitious brand revitalisation strategy
By Pragadish Kirubakaran in Marcoms News on Wednesday, 31st January 2024 at 3:48pmCanteen Australia has launched a campaign to revitalise its brand and expand its reach to more young people affected by cancer in 2024.
This transformative initiative includes the strategic appointment of Janelle Cook as the new Executive Director of Marketing and Fundraising, as well as the collaboration with the creative technology agency whiteGREY.
Cook (pictured), who anticipates a fruitful collaboration with whiteGREY, exuded enthusiasm about her new role.
"Canteen has a rich history of empowering and connecting people, young and old, through their programs and engagement of the community, and we will continue to build on that. I'm honoured to be driving the next phase of the organisation's big brand change aspirations."
Lee Simpson, CEO of whiteGREY, shared his excitement about...
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