Cannings Purple unveils new brand identity

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Sydelle Morrison promoted to Account Director at Portobello PR

By Pragadish Kirubakaran in Marcoms News on
Sydelle Morrison has been elevated to Account Director at Portobello PR.  In her new role, Morrison will oversee accounts for prominent fashion and beauty brands such as Summer Fridays, Trinny London, TYPEBEA, endota, ECOYA, Alana Maria Jewellery, and MESHKI. 'I'm happy to share that I’ve been promoted to Account Director at PORTOBELLO PR!,' Morrison announced on LinkedIn. Morrison is a seasoned PR professional with a passion for the fashion, beauty, and lifestyle industries. Her extensive experience includes public relations, influencer collaborations, events, activations, and brand strategy for both global and local brands. Before her promotion, Morrison served as an Account Manager and later a Senior Account Manager at Portobello PR for nearly two years. Prior to joining Portobello PR, Morrison worked at iD Collective Pty Ltd, where she held roles from Account Coordinator to Account Manager. Her early career included positions at Bardot Pty Ltd as a Store Manager and Senio

Koskela appoints History Will Be Kind as its AOR

By Pragadish Kirubakaran in Marcoms News on
Australian furniture and design sustainability practitioner, Koskela, has awarded creative communications agency, History Will Be Kind (HWBK), the mandate for its marketing campaign following a competitive pitch, MediaWeek reported. HWBK, part of the independent digital communications and consultancy Deepend Group, will work to enhance Koskela’s market position through creative brand strategy, public relations, social media, and content marketing. HWBK's impact and reputation specialist arm, History Matters, launched last year and led by director Corinna Fawls will provide these services. The practice combines creative communications consultancy with expertise in ESG, innovation, and transformation. Recent projects include work with global clean-tech leader MCi Carbon, Sanitarium, McGrath Foundation, and the award-winning campaign #HireMeHilton with Hilton Australia. Commenting on the Koskela win, Fawls said, “Koskela is a true leader in circular innovation and creativity, chan

Candid Communications adds five new clients to roster

By Pragadish Kirubakaran in Marcoms News on
Independent PR agency Candid Communications has added five new national clients over the past two months, Mumbrella reported. The newly rebranded ready-made meal supplier Dineamic has engaged the agency to support its updated brand identity and packaging refresh, following its recent launch campaign collaboration with Bullfrog. Candid Communications will manage Dineamic's end-to-end earned media, including influencer engagement. Natural skincare brand Pure Mama has also appointed Candid Communications to deliver a classic press officer strategy. Pure Mama founder Lara Henderson said, 'The outspoken honesty and genuine excitement that radiated from our first client call with the Candid team was enough to know we were in very willing and capable hands.' In addition, the agency has secured up-and-coming crypto exchange platform Bitget, wellness franchise P3 Recovery, and ex-Rockpool Dining Group chef Nicole Ronconi’s new restaurant Nico as clients. Their responsibilities will include

Tata Communications names Mansi Tiwari Somvanshi as Global Head of Corporate Communications

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Tata Communications, a telecommunications company owned by the Tata Group, has announced the appointment of Mansi Tiwari Somvanshi as the Global Head of Corporate Communications. In her new role, Mansi will spearhead the company's global corporate communications strategy, focusing on enhancing the brand's reputation and expanding its media presence.  Expressing her enthusiasm on LinkedIn, Mansi said, "I’m super pumped to join TATA Communications as AVP and Global Head – Corporate Communications. Joining Tata Communications presents an incredible opportunity to contribute to the leading global commtech player."  Mansi brings extensive experience in corporate communication, PR, media relations, brand reputation building, event and activation management, internal communications, and digital strategy.   She previously served as the Head of Corporate Communications at Marico Limited. Before Marico, she served as the General Manager of Corporate Communications at Vodafone Idea L

Linkin Reps secures PR mandate for Aurika Hotels & Resorts

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Linkin Reps has announced its latest PR mandate for Aurika Hotels & Resorts, the upscale brand of Lemon Tree Hotels, Influencing India has confirmed.  Akriti Arora, Director of Communications at Lemon Tree Hotels stated in a press release, "At Aurika Hotels & Resorts, we believe in exceeding expectations and creating memorable experiences for our guests."   "We have partnered with Linkin Reps to showcase our properties to the most appropriate audiences and create unique storytelling experiences for the brand. We eagerly anticipate welcoming guests to our distinctive properties and curating moments that leave a lasting impression," read excerpts of Arora's statement in the release.  Komal Seth, Founder and Director at Linkin Reps, expressed enthusiasm about the collaboration, stating, "We are excited to welcome Aurika Hotels & Resorts into the Linkin Reps family. Their unwavering commitment to excellence, coupled with an emphasis on providing guests with extraordinary

Fortress Games partners with Havas Network’s Organic and One Green Bean to handle PR

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Fortress, a games culture and experiences company, has appointed Organic, One Green Bean, and the Havas Network to handle PR, social media, and content for the brand. The partnership aims to elevate Fortress' presence both in Australia and globally. Organic and One Green Bean will spearhead the strategic communications vision for Fortress Games, focusing on consumer and trade publicity, events, corporate profiling, and social media strategy. Beth Appleton, CMO at Fortress Games, expressed her excitement about the partnership, stating, “As we look to expand both in Australia and our online global brand, it was obvious that the team at Organic led by Annabelle (Gigliotti) was the perfect fit for us. Their understanding of our business, the diverse gaming community, and proven expertise across PR, social, and strategy make them the ideal partner for Fortress Australia.” Annabelle Gigliotti, Managing Partner at Organic Publicity, added, “Having worked with the incredible team at

Elevate Communication Welcomes journalism and strategic comms expert Phil Lutton

By Pragadish Kirubakaran in Marcoms News on
Elevate Communication, a marketing and communications firm, has announced the addition of Phil Lutton, a seasoned journalist and strategic communications expert, to its team. Lutton brings 25 years of experience in both Australian and international media, having worked for Nine Publishing and covered four Olympic Games, World Swimming Championships, cricket Tests, and State of Origin rugby league. He is a recipient of the 2021 Australian Sports Commission Media Award and serves as a member of its judging panel. Most recently, he has been providing strategic communication counsel across various sectors, including sports, property, waste management, and aged care. Lutton updated his connections about the new career move with a quick social media post on LinkedIn. 'I’m happy to share that I’m starting a new position as Communication Director at Elevate Communication.' In a press release, he further expressed enthusiasm about his new role, stating, “Elevate is already established

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