Cameron Craig launches A Signature Story
By Will McLennan in Media News on Thursday, 19th September 2024 at 8:45am“I think there’s an opportunity to leverage the experience that I’ve had working for companies such as Apple and Amazon to help all kinds of businesses, whether they be startups or more mature businesses, to help craft their narrative,” Craig told Influencing.
He said one of his primary objectives for A Signature Story is to help Australian businesses succeed internationally.
“My ideal goal is to help Australian businesses to do better on the world stage, by having a story that resonates with people globally.
Craig said he was partly motivated to hang up his own shingle after publishing an article in the Harvard Business Review called What I Learned from 10 Years of Doing PR for Apple.
“I was sitting on that for a few years and I know there’s great interest in how to...
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