Auscam rebrands as Creative Content
By Phil Sim in Media News on Friday, 20th January 2023 at 10:34pmDavid Hague has rebranded and relaunched Australian Videocamera as Creative Content, in a bid to better reflect the outlet’s expanded content remit beyond its traditional videocamera heritage.
“After 17 years, people were just thinking all I did was video cameras, whereas when we dropped the paper version, we branched out much wider than,” Hague said, noting that areas of coverage have for a long time now included SLR cameras, drones and actions cameras, as well a multitude of software products related to video and filmmaking.
“That’s not just editing, it’s special effects, motion graphics, right through to script writing and audio,” Hague explained.
Hague will also use the relaunch to expand the outlet’s coverage beyond news and reviews, to start creating a lot mo...
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