Attivo Group launches Tonic Communications to strengthen PR capabilities
By Pragadish Kirubakaran in Marcoms News on Thursday, 15th February 2024 at 3:44pmAttivo Group, a prominent marketing services company, has announced the formalisation of its public relations arm under a new agency brand, Tonic Communications.
Tonic, led by seasoned communications leader Georgia Coleman, will specialise in strategic consumer public relations, social media management, influencer engagement, content creation, and event management across New Zealand and Australia.
Attivo Group CEO Cam Murchison emphasised the market's positive response to Coleman's approach, leading to significant business wins in 2023.
"We've already seen the market respond positively and clients benefit from the expertise provided by Georgia and her team, and are all excited to see these business solutions develop even further under the Tonic brand."
Coleman, leveraging her extensi...
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