Influencing is opening its new Omni platform to PR subscribers in preview mode as it prepares for its full launch in late November. The new site can be previewed at https://influencing.com/app/. Already, Influencing's journalist users have been transitioned to the new platform, with positive feedback on both the design and new functionality, according to Influencing CEO Phil Sim. "We believe that Influencing Omni will be transformative to both our media and communications users, transitioning both communities into the era of video-first storytelling," Sim said. "We've code-named it Omni because it's a complete re-build based around omnichannel, or multi-channel communications and reporting." Sim stressed that PR subscribers should treat this as a preview. Influencing's paid features will gradually roll out into the new platform over the rest of the year. As such, the current platform and the Omni platform will run in parallel. The following should be viewed as key features of

Sling & Stone founder and CEO Vuki Vujasinovic will step down on January 1 after leading the agency for over a decade, Mumbrella reported.  Vujasinovic, who started the agency in 2010, expanded it into a global player with over 80 professionals across Australia, the US, New Zealand, and Singapore, working with brands like Krispy Kreme, Stake, and Darrell Lea. The agency joined the UK-based VCCP network in 2021, accelerating its growth and providing access to broader creative and strategic expertise. James Hutchinson, the current global head of business and a long-time veteran of the company will take over as CEO. “Sling & Stone has become the go-to agency for challengers and disruptors,” Hutchinson said to Mumbrella, expressing excitement about leading the agency into its next chapter. Reflecting on his journey, Vujasinovic called his time at Sling & Stone “the pinnacle” of his career and is stepping back to spend more time with family, confident that the age

Robbie Brammall has announced his departure from Tasmania’s Museum of Old and New Art (MONA) in a linkedIn post. He served as director of marketing and communications at MONA for eight years. In his role, he managed 30 creatively driven brands for art collector David Walsh, including MONA itself, the Mofo festival, Moo Brew brewery, and various dining and entertainment venues. Brammall expressed that it was time for new leadership to take the reins, stating, “Eight years is officially enough nonsense. David wants to experiment, so it feels like the right time to give someone else a crack.” During his tenure, Brammall was pivotal in shaping MONA's in-house agency and navigating challenges such as expansion, COVID-19, and the subsequent recovery in tourism and eCommerce. He leaves behind a highly talented marketing team and claimed: “Mona’s in great hands. Better hands.” According to Mediaweek, MONA CEO Patrick Kelly praised Brammall’s impact, highlighting his legacy

Efficacy Worldwide, a full-service advertising and marketing agency, has been appointed as the agency of record (AOR) for Hero Cycles, following a competitive pitch. According to the official release accessed by Influencing India, Efficacy Worldwide will take a fresh approach to elevating the brand’s presence and marketing initiatives, under this association. Rohit Sharma, chief marketing officer of Hero Cycles, expressed optimism about Efficacy Worldwide and the team’s expertise to build a “fresh brand identity”. “With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand's unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level,” Sharma said in the release. Vishnu Sharma, founder and CEO of Efficacy Worldwide, asserted that the agency will optimize Hero Cycles’ brand presence across all media platforms through “targeted and impa

Burson has been appointed as the strategic communications partner for Ducati, a company subject to the management and coordination activities of AUDI AG in India.  Burson will provide integrated communication services to Ducati to strengthen its brand positioning, reputation and engagement within the Indian market. Bipul Chandra, managing director of Ducati India, expressed his enthusiasm about the partnership with Burson.  "Their proven track record in delivering campaigns and a deep understanding of the Indian market makes them the ideal partner to help us further elevate the Ducati brand experience in India," Chandra stated.  Deepshikha Dharmaraj, CEO of Burson Group India, lauded Ducati as an “iconic brand synonymous with performance, style, and a passionate riding community”. "We are excited to leverage our creative and storytelling capabilities to further strengthen Ducati's presence and help the brand forge a stronger connect with motorcycle enthusiasts across India,

Kaizzen has announced the formation of Kaizzen Global, a new network of global partners designed to offer real-time knowledge and service excellence across markets, as reported by PRmoment. This initiative aligns with Kaizzen's strategic vision, focusing on creative storytelling and delivering impactful outcomes for clients.  Founder and CEO Vineet Handa highlighted the significance of this expansion, stating, "Kaizzen Global represents not just growth but a transformation in brand communication, staying ahead of the curve to ensure that our clients not only thrive but also shape the future of the industry." Kaizzen Global will offer a comprehensive range of services, including strategic communications, digital marketing, crisis management, and ESG consulting. The network aims to provide professional expertise through alliances with independent communication agencies, catering to both project-based and retainer clients.  After establishing its first global presence in Dubai last y