After UX, the newsroom feels different: Riya Baibhawi on journalism’s clutter problem
By Pragadish Kirubakaran in Media News on Wednesday, 04th March 2026 at 2:39pm
Riya Baibhawi doesn’t talk about leaving journalism like it was a grand reinvention. She talks about it the way newsroom people talk about burnout: quietly, practically, and with the kind of clarity you only get when you’ve stared at a homepage long enough for it to start staring back.
When she joined me on Influencing Insider, the headline version of her career was already intriguing: six years across some of India’s busiest newsrooms, then a sharp pivot into design, UX and content strategy at Tata Elxsi, and now a serious intent to return to international news with a different lens.
But the real story wasn’t “journalist becomes UX person.” It was why. Riya put it bluntly: “We treat news like a product… our home pages are flooded, they...
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