Pitch tipsPublic
Prefers a short email with the news line in the subject. Rarely takes calls before 11am.
InfluencingVerified by the journalist
Open Intelligence · Free plan
Open intelligence for better media engagement for all
Influencing’s Open Intelligence plan makes journalist intelligence accessible to PR professionals. We’ve opened up our media research to help close the gap between how PRs pitch and how journalists want to be approached.
Insights · Jordan HaleSample profile · 7 insights
JH
Jordan HaleTechnology Editor · The Metro Ledger
Example insights
Pitch tipsPrivate
Responded within an hour to our briefing invite. Prefers a 15-minute call to a coffee meeting.
Sam ReyesPrivate team note
What it is
More than a name and an email address
Open Intelligence is the research behind every contact in Influencing, now available free on the Open Intelligence plan.
Pitch preferences
How each journalist prefers to be approached, when, and which angles they respond to.
Beats and focus
What they are writing about now, not what their job title said three years ago.
Sourced, every time
Each public insight links to its source or is credited to Influencing when no public link exists.
Looking for the full directory? Read about Influencing’s free media database.
How it works
From public record to pitch-ready
Four steps that turn scattered information into insights you can assess and use.
Research
Our media team reads bylines, author pages, interviews, awards and event programs.
Distil
Findings become short, single-fact insights, each tagged with a category and source.
Verify
Insights are checked by our team and, increasingly, by the journalists themselves.
Pitch
Search a journalist, read their insights and add private notes your team can build on.
ResearchDistilVerifyPitch
How verification works
Every insight shows how much to trust it
Public insights show who last confirmed them and when, rather than displaying a date without context.
Strongest confirmation
The journalist confirmed the insight themselves.
Checked against its source
Our media team checked the insight against its source on the date shown.
Use your judgement
Nobody has checked this insight yet. It remains clearly marked as unverified.
Private
Your notes stay yours. Private insights are only visible to your team. They are never published, verified or shared with the journalist.
FAQ
Frequently asked questions
Is Open Intelligence really free?
Yes. The Open Intelligence plan is free, with no credit card needed. Join Influencing to search journalists and read their insights.
Where does the information come from?
Our media team researches journalists using public sources such as author pages, bylines, interviews, awards and conference programs. Each insight links to its source, or is credited to Influencing when there is no public link.
How do I know the information is accurate?
Every public insight shows who last verified it and when. Insights that nobody has checked yet are clearly marked “Not yet verified”.
Can journalists correct their profile insights?
Journalists can review the insights on their profile and verify or correct them. A journalist's verification cannot be overridden by anyone else.
Can I add my own notes about a journalist?
Yes. Private insights let your team record what you know, such as how a past pitch went. They are only visible to your team and are never published or shared with the journalist.
What do paid plans add?
Team plans add shared workspaces, coverage monitoring, automated reporting and onboarding support. Talk to our team about plans for larger communications teams.
Free to get started
Pitch with the full picture.
Join Influencing free and get Open Intelligence on journalists in the directory.