News gets made on Influencing
Influencing is the news platform for journalists, PR pros and experts — bringing a media contacts database, press release distribution, media monitoring and interviews into one connected workflow.
Six connected tools, end to end
- Contacts — Find and engage the right journalists, outlets and experts.
- Announcements — Distribute press releases to targeted media lists, with rich, interactive formats built for the video age.
- Interviews — Record, transcribe and edit recordings just by editing the words.
- Monitoring — Track your coverage across print, online, broadcast and social.
- Opportunities — A live feed where journalists ask and PRs and experts respond with commentary.
- Planner & Workflow — Plan and manage your work and collaborate with your team in one shared system.
Nobody knows the media better. Now you can.
- Live updates — Influencing's home page is a live feed of every update we come across from each of our communities. Know who is doing what, in one feed.
- Original reporting — Influencing's team of journalists and producers hunt out the news and insights that keep you on the cutting edge of industry movements.
- Interactive Insider — Our interactive Insider webinars let you hear from journalists themselves. Ask questions live, or watch our archive of hundreds of episodes.
Three communities
Frequently asked questions
What is Influencing?
Influencing, the news platform for journalists, PR professionals and experts, brings all three communities into a single workspace. It provides a media contacts database, press release distribution, media monitoring across print, online, broadcast and social, and built-in interview recording and transcription. Journalists use Influencing free to source and publish stories, PR and communications teams use it to pitch and measure results, and experts use it to be found by reporters.
Who uses Influencing?
Influencing is used by three communities. Journalists and content creators use the platform free to find expert sources, manage incoming pitches, and record and transcribe interviews. PR and communications teams use it to build media lists, distribute announcements and track coverage. Experts and spokespeople publish a profile so reporters can find them when they need a source on a specific topic.
Is Influencing free?
Yes. Influencing offers a free tier to all three of its communities. PR and communications teams get free access to the media contacts database, ongoing contact updates, journalist requests — live call-outs where reporters ask for sources and commentary — and online coverage search. Journalists and creators use Influencing free, including interview recording, transcription and storage. Experts and spokespeople can publish a source profile at no cost. Paid plans add the workflow tools: press release distribution, full media monitoring across print, broadcast and social, and coverage reporting. Plans start from US$250 per month per account, with unlimited users — Influencing does not charge per seat. Full monitoring and enterprise coverage are quoted based on requirements. Local currency billing is available in supported markets.
How many users can I add to an Influencing account?
Influencing does not charge per seat. Every paid plan includes unlimited users, so an entire communications team or agency can work in the same account without additional licence fees. Pricing is set per account, starting from US$250 per month.
Which countries does Influencing cover?
Influencing's media contacts database covers Australia, New Zealand and India, with additional markets launching. Coverage in each market spans national mastheads, broadcast networks, regional outlets and digital-native publishers. Every contact record is researched from published sources — Influencing does not infer or generate contact details.
How are Influencing's media contacts kept up to date?
Influencing's media contacts database is monitored continuously and verified by researchers on a 90-day cycle. Automated systems track published sources — masthead staff listings, author pages and bylines — and flag when a journalist's role, outlet or beat appears to have changed. Every flagged change is confirmed by a researcher against the published source before the record updates. Contact details are never inferred or generated.
How does Influencing use AI?
Influencing uses AI across the platform for transcription of recorded interviews, topic tagging of news coverage, beat classification of media contacts based on their published work, and natural-language search. AI is used to organise and surface information at scale — not to create it. Contact details are researched from published sources and confirmed by researchers; AI is never used to generate or infer a journalist's contact details. Influencing does not train AI models on customer data and does not share customer data with third parties.