Question 1

What is Influencing?

Accepted Answer

Influencing, the news platform for journalists, PR professionals and experts, brings all three communities into a single workspace. It provides a media contacts database, press release distribution, media monitoring across print, online, broadcast and social, and built-in interview recording and transcription.

Question 2

Who uses Influencing?

Accepted Answer

Influencing is used by three communities: journalists and content creators who source and publish stories, PR and communications teams who pitch and measure results, and experts and spokespeople who want to be found by the media.

Question 3

Is Influencing free?

Accepted Answer

Yes. PR and communications teams get free access to the media contacts database, contact updates, journalist requests and online coverage search. Journalists and creators use Influencing free, including interview recording and transcription. Experts can publish a source profile at no cost. Paid plans add press release distribution, full media monitoring and coverage reporting, starting from US$250 per month per account with unlimited users.

Question 4

How many users can I add to an Influencing account?

Accepted Answer

Influencing does not charge per seat. Every paid plan includes unlimited users, so an entire communications team or agency can work in the same account without additional licence fees. Pricing is set per account, starting from US$250 per month.

Question 5

Which countries does Influencing cover?

Accepted Answer

Influencing's media contacts database covers Australia, New Zealand and India, with additional markets launching. Coverage spans national mastheads, broadcast networks, regional outlets and digital-native publishers. Every contact record is researched from published sources — Influencing does not infer or generate contact details.

Question 6

How are Influencing's media contacts kept up to date?

Accepted Answer

Influencing's media contacts database is monitored continuously and verified by researchers on a 90-day cycle. Automated systems track masthead staff listings, author pages and bylines, and flag when a journalist's role, outlet or beat appears to have changed. Every flagged change is confirmed by a researcher against the published source before the record updates.

Question 7

How does Influencing use AI?

Accepted Answer

Influencing uses AI for transcription of recorded interviews, topic tagging of news coverage, beat classification of media contacts based on their published work, and natural-language search. AI is used to organise and surface information at scale, not to create it. AI is never used to generate or infer a journalist's contact details. Influencing does not train AI models on customer data and does not share customer data with third parties.

News gets made on Influencing

Journalists & Creators

PR & Communications

Experts & Spokespeople

Built for the entire news workflow

Find & connect

Create & collaborate

Publish & measure

Six connected tools, end to end

Contacts

Announcements

Interviews

Monitoring

Opportunities

Events

Nobody knows the media better. Now you can.

Live updates

Original reporting

Interactive Insider

Frequently asked questions

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