Press release: Audacity Australia announce strategic partnership with Soundtrack Your Brand - The world's leading provider of licensed background music for businesses

Audacity Australia strategic partnership with Soundtrack Your Brand

The world's leading provider of licensed background music for businesses

Melbourne, Australia -26th August 2024 - Audacity Australia (Audacity), a premier distributor of audio-visual solutions, today announced a strategic partnership with Soundtrack Your Brand (Soundtrack), a global provider of music for business solutions, to enhance the offering for audio-visual integrators and their clients in Australia.

This collaboration will combine Audacity's extensive network and expertise in the audio-visual industry with Soundtrack's industry leading music streaming platform, designed specifically for commercial environments. The partnership will provide integrators with a seamless solution for delivering high-quality, licensed music alongside cutting-edge audio-visual installations.

The partnership will focus on delivering comprehensive music and audio-visual solutions to a wide range of commercial sectors, including hospitality, retail, health, and fitness, corporate, and healthcare. By partnering with Soundtrack, Audacity is confident to revolutionize the way businesses create immersive and engaging environments for their customers.

"By incorporating Soundtrack's market leading service and music catalog into our offering, we are providing our clients with a complete audio solution that enhances customer experiences and drives business results. We are excited about adding another great service to our existing offering which renumerates our integrators.", said Andrew McGregor, Partner Manager at Audacity Australia. 

Audacity Australia will work with AV integration partners to deliver complete solutions through Soundtrack's extensive integrations with leading hardware apps and players such as Sonos, WiiM, Audac, Axis, Q-Sys, and others. The solution also gives integrators and businesses a licensed music service for commercial use, with great features such as scheduling tools and an explicit filter. Audacity are running partner onboarding sessions for AV integrators, contact Audacity to become a reseller partner for Soundtrack your brand.

Soundtrack Your Brand (formerly Spotify for Business) is the world's leading provider of licensed background music for businesses, offering a catalog of music with over 100 million tracks. Its platform empowers businesses to curate their sonic identity through a vast selection of on-demand music, their AI playlist generator and over 1500 ready-made playlists for different business types, settings, and moods to ensure the right atmosphere for their brand and customers. With its easy-to-use interface and personalized recommendations, Soundtrack Your Brand makes it simple for any business to find and play the perfect music, enhancing customer experiences and fostering a unique brand atmosphere.

Playing music in a business is a little different from listening to music at home. Since you're playing for an audience with a business and commercial purpose, you need to ensure the correct licenses and royalties are addressed. Australian businesses need three different rights to legally play music in their physical venue.

Recording Rights - This covers the right to use a specific recording of a song.

Publishing Rights - This covers the right to use the original composition.

Public Performance Rights - This allows you to play the song in a public environment.

Soundtrack Your Brand covers the first two licenses, and in Australia, the public performance licenses are obtained through OneMusic which is a collaboration between APRA AMCOS and PPCA.

Soundtrack design their service to suit the vast range of today's small, medium, and large businesses across all kinds of industries worldwide. From salons and spas to Supermarkets, retail stores, cafes and coffee shops, Soundtrack's approach enhances your environment, benefiting your guests, clients, customers, and staff.

100 million songs licensed for business. 

Whether you have one location or many, it's easy to see and control everything that's playing, and limit unsupervised streaming from employees' devices.

Soundtrack playlists

Pick from over 1,000 playlists for business types, seasons and situations, or search for your favourite artists to find related playlists.

Spotify playlists 

Drag in any Spotify playlist and make it legal for your business or create a station that adds similar music to some of those songs.

AI Playlist Generator

Instantly generate playlists to match any business setting or event. Enter a short description of the scenario and within seconds our AI will generate a custom playlist based on your input.

Explicit filter and song block

Keep things family-friendly with an explicit lyrics filter that you activate with a click. Hear a song you don't like? Block it and it never plays again.

Central control 

Whether you have one location or many, it's easy to see and control everything that's playing, and limit unsupervised streaming from employees' devices. 

Easy Scheduling 

Schedule in advance to make sure that the music plays when and where it should. Drag and drop playlists into the calendar to meet business hours, expected rush times, and holidays.

Learn more at https://www.soundtrackyourbrand.com/how-it-works/ 

About Audacity Australia

Audacity is proud and dedicated to advanced Audio and solutions for residential and commercial installations. Our goal is to deliver excellence in everything we do. With a business model delivering the best products and brands at competitive prices and back by superior product knowledge and support. Our directors have a combined 50 years of experience in the HiFi industry dating back to 1970 https://audacityaustralia.com.au/ 

Press contact: 

For additional images, content and demo units please contact:

Sean Nevo Phone: +61 03 4427 7375 Email sean@audacityaustralia.com.au 

Images, Logo and assets can be downloaded from: https://www.dropbox.com/scl/fo/roe276y81mqyyptlatyif/AEzjYQlJmMjfA347w5cboIc?rlkey=hm7mpzl2humoxkucu1itafyvk&dl=0