Australian Children’s Music Foundation partners with This Is Flow as their pro bono partner, kicking off with the launch of the 2024 National Songwriting Competition

The Australian Children's Music Foundation (ACMF) today announces its pro bono partnership with This Is Flow, a collaboration made possible through Unltd., with the first step of this relationship to launch the highly anticipated 2024 National Songwriting Competition.

Celebrating over 22 years of fostering the musical talents of Australia's youth, this competition remains the largest of its kind in the nation, providing a creative platform for young Australians to express their imagination and cultivate their songwriting skills.

Since its inception, the National Songwriting Competition has been instrumental in uncovering and nurturing the next generation of Australian music talent. The competition encourages self-expression and creativity among young people, helping them to develop their musical abilities and gain confidence in their craft.

The 2024 edition promises to be the most exciting yet, thanks to the generous support of sponsors: oOh!media, Future Generation Australia, APRA AMCOS, Song Makers, the Australian Institute of Music, and AUSTRALIS Music Group.

A huge thank you is also extended to all of the media owners who have generously provided pro bono media support including oOh!, VMO, JCDecaux, Westfield, Bishopp, Torch Media, ARE Media, Mamamia, Quantcast, MiQ, ATN, ARN. This has been vital in helping reach a broader audience and inspire more young Australians to participate in this transformative competition.

Commenting on the partnership Frances Georgeson, General Manager of ACMF, said: "We were thrilled that That Is Flow chose the Australian Children's Music Foundation (ACMF) as their charity partner.  The media campaign they delivered to support the ACMF's National Songwriting Competition is extraordinary, and we are grateful for all their passion, determination and support.  We cannot wait to see this campaign unfold and to work with the team into the future to support some of the most disadvantaged children through the power of music"

Jimmy Hyett, Founder and CEO of This Is Flow, added, "We are honoured to join forces with ACMF and support such a meaningful initiative. Music has the power 

to transform lives, and we are committed to making a positive impact through this collaboration."

Jade Harley, Director of Partnerships at Unltd also said, "This Is Flow is the perfect partner for the ACMF. They are passionate, creative and forward thinking and we are very grateful for their significant efforts in launching this campaign. "

Credits:

Media Strategy: Sophie Stone and Justine Nikolopoulos 

Media Planners: Breagha Everett and Katie Jackson

Artwork: Guts Creative and Dan Marshall