Woven Woven: Disrupting The Children’s Weighted Blanket market

Woven Woven: An Australian start-up, sets a new benchmark in the Children's Weighted Blanket Market by introducing modern technology to traditional craftsmanship, resulting in an all natural, luxurious and completely bead-free solution for likeminded parents.

Woven Woven, a pioneering disruptor in the children's weighted blanket market, is transforming how we think about sleep and relaxation for kids. The Sydney-based start-up, founded by a family deeply committed to the psychological benefits of restful sleep, offers a game-changing solution. Hypoallergenic and bead-free weighted blankets made from Certified Organic Cotton. Woven Woven's innovative approach prioritises safety, comfort, and aesthetic appeal, making them a standout in a crowded marketplace.

Innovation and Tradition: The Story Behind Woven Woven

Born from the love and inspiration of a mother who cherished her almost four decades old traditional heavy cotton-filled blanket gifted from her grandmother, that worked miraculously for her own sleep and for her daughter. Woven Woven was established to create a 'modernised' traditional heavy blanket for children to help with sleep without compromising on safety or quality.

"We are a family that values the importance of sleep and understands its psychological impact, we set out to create a product that truly meets these needs" says Joey Chang - Brand Founder.

The Woven Woven Difference: Safe, Natural, and Luxurious

Woven Woven sets itself apart by using only the finest natural fibres, like cotton and certified organic cotton. Currently they are only tailored for the younger toddlers, with 2 available weights - 1.5 kg (3.31lbs) and 2.2 kg (4.85lbs), in a spectrum of beautiful hues. Towards end of Q4 2024, they have planned to introduce an even more cooling children's weighted blanket made from bamboo fibre. Bamboo is specifically selected for the warmer summer nights and for little hot sleepers. Unlike conventional weighted blankets, which often rely on fillings such as glass beads for weight, Woven Woven employs a unique knitting technology. This method achieves the desired weight purely through 100% sustainable natural fibers, ensuring even weight distribution and eliminating the risks associated with bead leakage and filling migration.

"Heavily influenced by our own professions prior to starting this brand, we want our blankets not only be safer but also luxurious and aesthetically pleasing, designed to blend seamlessly into any home décor" adds Chang.

Beyond Sleep: Reducing Anxiety and Stress

Woven Woven's blankets offer more than just a sleep aid. The deep pressure stimulation from weighted blankets has been shown to help reduce anxiety and stress, promoting a sense of calm and well-being. This can be particularly beneficial for children dealing with big emotions or those who find it challenging to settle down at night. Unlike many other products on the market, which often use non-breathable fabrics, Woven Woven's natural materials ensure breathability, making them ideal for all types of sleepers, especially those sensitive to heat.

Consultation with Experts and Community Insights

Woven Woven has consulted with sleep experts, occupational therapists, and numerous parents and caregivers to ensure their blankets meet the highest standards of comfort and efficacy. Feedback has highlighted positive impacts such as reduced time to fall asleep, longer nap durations, and a calming effect on emotional outbursts. Many parents have reported fewer night-time awakenings and an overall improvement in their child's sleep quality.

"Our bead-free design is a game-changer in the industry. The consistent pressure is like a gentle hug, it lowers the stress hormones for kids. Being bead-free, breathable and hypoallergenic bring a peace of mind to families." 

A Commitment to Quality and Sustainability

Woven Woven's commitment extends beyond product excellence. The company sources its materials sustainably, with ethical suppliers. The Certified Organic Collection is certified by Global Textile Standard (GOTS) and all of their blankets conform to Standard 100 by OEKO-TEX®. These certifications guarantee that the blankets are free from harmful chemicals and safe for children with chemical sensitivities and allergies. This dedication to environmental responsibility is as strong as their commitment to providing high-quality, safe products that stand the test of time.

About Woven Woven

Woven Woven is an Australian-based disruptor in the children's weighted blanket market, specialising in safe, luxurious, and natural weighted blankets. Founded by a family that values the importance of sleep and its psychological benefits, Woven Woven prioritises quality, safety, and sustainability. Their bead-free weighted blankets, made from 100% natural materials, provide a comforting, even weight that helps improve sleep quality and reduce anxiety.

For more information, please visit www.wovenwoven.com or contact:

Media Contact:

Joey Chang

Woven Woven

Email: JoeyChang@wovenwoven.com