Jaybro Ignites Market Leadership Through Agile Thinking and Digitisation Triumph

FOR IMMEDIATE RELEASE

Melbourne, Australia, 13 February 2024

Jaybro, Australia's fastest growing infrastructure construction supplies business, partners with last-mile specialist Radaro, to accelerate its digitally agile, unique competitive advantage. The partnership is raising the bar of expectation in the emerging landscape of industrial/B2B customer centric digitisation.

Backed by Quadrant, one of Australia's largest and most celebrated private equity firms, Jaybro's enviable growth and competitive differentiation, is fostered through its investment in people, process, and technology.

With three consecutive years of recognition from the Global Authority, Great Place to Work®, Jaybro places great emphasis on its comprehensive company inductions and formal training, including the development of financial literacy skills, safety and compliance training and overarching guidance provided by "The Great Game of Business" principles.

As the company expands across 18+ sites in Australia, the seamless integration of digitisation has become pivotal in maintaining centralised oversight across operational workflow.

Being a customer led services business, whereby fast and accurate fulfilment is mission critical, the digitisation and transparency required for its last-mile operations is particularly important. As such, implementing a digitally focused, world leading last mile management platform was an important step.

When approached by Jaybro, Radaro, no stranger to the requirements of enterprise deployments across industrial last-mile operations, saw great alignment with the culture, operating model, and business principles of Jaybro.

As the Australian leader in real-time supply chain technology, Radaro presented Jaybro with a clear pathway to strategic success for its last-mile operations. Their accelerated collaboration focused on the digitisation of National on-road activities and real-time conversion into actionable data insights. Radaro and Jaybro's alignment presented immediate benefits across enhanced operational efficiency, improved workflow accountability and accelerated root cause issue resolution, which Jaybro have outlined as a game-changer.

According to Shane Alexander, Group Transport & Freight Manager at Jaybro, "Radaro's out-of-the-box system provides exceptional insights, expertly configured to empower our team with actionable data. It effortlessly handles the basics, and its workflow configurability adds unprecedented value by capturing on-road activities and translating them into enterprise-level gains."

"Last mile is an extremely complicated operational workflow, particularly in multi-site industrial enterprises" stated Ruchindra Gunasekara, Radaro's Head of Enterprise Implementations. "Our business has a saying that 50% of success is strategy, 50% is change management. Jaybro's culture and team member engagement has provided for a near perfect balance. Which is exceptional, given the company operates in an industry sector where systems implementation is almost always strategically beneficial, however change management can be very challenging."

As Jaybro was operating on a legacy transport management system, the expectations centred around their implementation of Radaro was as much an operational ROI as it was a financial investment by the company in systems innovation, matching its investment in its people and culture. As such, the partnership has focused on several "game changing" enhancements.

Real time visibility over fleet
Operating out of 18 sites Australia-wide, each with its own operational nuances, Jaybro has revolutionised its approach through Radaro's platform and feature modules across its owned and contractor fleet.

Formerly, sites operated in silos, lacking any insights into the operations of other locations. The paradigm shift that Radaro has enabled now empowers each site to seamlessly access and coordinate with neighbouring sites, gaining real-time visibility into drivers, orders, and shared resources. For example, for the three independent sites at Sydney's Penelope Crescent, Jaybro customers previously had to coordinate three separate deliveries from individual drivers, possibly with a fourth collecting returns! Now, with the newfound ability to share resources efficiently, this streamlined approach ensures a singular point of contact for customers and internal customer care teams, simplifying the goods reception process both at site level and territory level.

Furthermore, through advanced optimisation, Radaro's dispatch and customer care interfaces offer real-time seamless monitoring of driver and vehicle movements on the portal, enhancing resource sharing, maximised fleet utilisation, optimised routes for efficient driver actions, and ensures job allocations adhere to specified time frames and capacity constraints. This proves instrumental, particularly in the domains of fatigue management and chain of responsibility.

In addition to these operational improvements, Shane highlighted another critical achievement: "Radaro has also enabled us to reduce our dependency on contracted fleet by 6% while maximising the utilisation of our company-owned fleet." This not only signifies a stride towards greater operational independence but also underscores Jaybro's commitment to optimising resources and enhancing delivery efficiency.

Exceeding Customer Digital Expectations
In the dynamic landscape of industrial B2B supply chains, whereby consumer B2C expectations and the demand for enhanced real-time visibility and transparency are becoming increasingly paramount, Jaybro are well ahead of the innovation curve. This is particularly evident in deliveries to diverse locations like the new Western Sydney Airport expansion from paddock to a bustling business centre, where the need for agile movement of goods is paramount. The digital implementation proves pivotal in meeting these expectations, offering the capability to furnish customers with precise estimated time of arrival (ETA) details, real-time tracking of the approaching driver, and facilitating direct communication between the driver and the customer.

In the past, manual interventions were common, involving stops, lengthy back and forth phone calls, and potential mis-communication issues. Radaro streamlines this process by providing highly configurable tools for transparency across multiple stakeholders (both internal and external), reducing the time spent on exceptions and aligning seamlessly with the demands of the modern B2B delivery landscape.

The company further elaborated on the multifaceted benefits of Radaro. The implementation has also greatly enhanced their approach to managing customer returns. Customers are now enjoying the native Radaro experience, and Jaybro's Receiving and Returns team has seen substantial improvements in efficiency. Furthermore, Radaro's seamless integration into the company's ERP and business workflows has turned into a significant milestone.

Digitisation of end-to-end workflow
The often underinvested and unseen intricacies of operational processes during driver collections and drop-offs are now being illuminated, offering a wholistic, comprehensive perspective, supported by data and evidence. Radaro's intuitive interface seamlessly integrates with third-party inventory and financial systems via API, resulting in a significant transformation of the delivery team's operational efficiency.

Significantly advancing beyond the basics such as sign on glass or proof of delivery, Jaybro are now armed with a deep repository of geo location and time evidence action points as well as fully digitised supporting evidence.

Fully smartphone app enabled, drivers are seamlessly and efficiently updating job statuses in real-time, optimising routes, maintain communication with customers, and provide real-time corrections for inaccurate addresses, offering invaluable insights to enhance overall business operations.

All-in-all, Jaybro estimate that the Radaro digitisation will lead to a reduction in their personnel resources for dispatch management operations to exceed 60% across their 18 National sites, which brings significant bottom line benefit.

Delivery In Full, On Time
Leveraging a comprehensive suite of Radaro's configurable modules, the implementation, has powered significant improvements across Jaybro's measure of DIFOT (Delivery In Full, On Time).

Unlike the previous approach of stacking jobs, the system now allocates tasks to drivers with consideration for the job deadline, load capacity, and operations area, ensuring a strategic plan for meeting the four-hour service window.

Jaybro are leveraging Radaro's highly configurable fleet optimisation capability to seamlessly organise fleets and optimising runs to meet variable throughput requirements without incurring additional costs or risks. The knock-on impact allowing for a balanced distribution of drivers' individual work hours and accommodating varying delivery sizes which ranges from satchels to cartons and 12-pallet trucks.

Customer Service Escalations
Centralised visibility is crucial to streamlining customer care and support across geographically isolated operations. Radaro's suite of capabilities across customer care, has enabled Jaybro with an aggregated and centralised customer service escalation platform, which serves as a wholistic single source of truth, providing internal teams with real-time visibility into infield escalations and intra-day activity.

This proves invaluable for identifying issues promptly and connecting with the right individuals within the business, eliminating the previous challenge of issues going unnoticed or unannounced. The benefits extend to front-line sales teams and senior managers, offering profound insights and accelerated resolution times.

Managing infield escalations and establishing a comprehensive audit trail for action points addresses a significant prior pain point. For trade sales teams, the correct address database is a significant win, as Radaro's escalation feature allows drivers to rectify and escalate incorrect data, contributing to database cleanliness.

By centralising the management of negative customer feedback and in-field escalations such as failed deliveries, Jaybro teams have streamlined the process of addressing and resolving disputes. This approach ensures swift action, whilst also maintaining a comprehensive audit trail and upholding accountability.

Strategic Insights for Success
Concurrent to the implementation, Jaybro rapidly adopted Radaro's Business Intelligence (BI) platform.

The business intelligence tool serves as an instantaneous data aggregator, with customised configuration, Jaybro benefited from real-time aggregate operational data, leading to the definition and development of team member incentives, further fostering cultural motivation and elevated customer experience (CX).

Specifically, leveraging BI reporting is instrumental in measuring results for mini games, a principle adopted from "The Great Game of Business," which fosters friendly competitions to shape company culture, contributes to a dynamic and results-driven work environment and achieve specific business targets.

"With Radaro, Jaybro not only captures this data effectively but also illuminates it, facilitating continuous improvement throughout the value chain. This seamless process enables the identification and resolution of root cause issues, contributing to an elevated standard of operational efficiency in an incredibly intuitive manner." Shane concluded.
 

Agile Implementation  

During a two-month pilot phase, aimed at configuring Radaro's solution tailored to Jaybro's operational workflow and unique needs, Jaybro attributed tangible outcomes and benefits not available to it from their legacy platform.

The advantages were many, however the ability for Radaro to drive advanced insights and ROI with immediate effect were the cornerstone to defining the partnership.

Accordingly, the decision to accelerate the implementation across the network was met with unanimous approval from internal stakeholders.

"Once we complete our Radaro national implementation, we expect to reduce the hours required to perform allocations and routing, monitor drivers, and manage customer queries by more than 60%" exclaimed Shane. So far in our implementation, we are tracking right to plan. Not only does this provide an immediate and significant bottom line benefit to our business, but it also frees up our talent to engage in more meaningful interactions that drive further innovation using the tools and environment we have developed with Radaro."

Jaybro's most accessible early benefits became clearly evident through the real-time visibility of completion and failure codes shedding light on previously unobserved and crucial activities. The software's ability to illuminate the intricate processes between a driver's collection and drop-off points, coupled with its seamless integration with other systems, not only facilitated ease of use but also fostered enhancements for superior outcomes.

Now for the million-dollar question, how seamless was the implementation?

According to Shane, "the initial reservations quickly dissipated as the onboarding process is highly streamlined, demanding minimal training, and fostering a sense of empowerment among users. The ease of initiation, implementation, and utilisation ensured that all fundamental aspects expected in a system were readily available, providing immediate value."

For media inquiries please contact:

Richie Gunasekara

Head of Implementations & Learning

Radaro

ruchindra.gunasekara@radaro.com.au

M +61 404 123 424

About Jaybro

Australia's premier provider for infrastructure workers, ensuring swift 4-hour deliveries to metropolitan areas in every state. Jaybro specialise in site safety, temporary fencing barriers, civil consumables, geosynthetics, underground utilities, and beyond.

About Radaro

Radaro empower brands to enhance their delivery efficiencies by expertly streamlining and optimising their last-mile operations. With a comprehensive approach that prioritises both business and customer satisfaction, Radaro serves as the catalyst for transforming the

delivery of goods and services.