New Marketplacer-Powered caravancampingsales Store Helps Australians Find The Perfect Gear for Their Outdoor Adventures

Sydney, 19 September 2023 - Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities, and innovators to build and grow successful online marketplaces at scale, today announced that carsales' new Marketplacer-powered RV parts and accessories store has been designed to meet the demands of a market segment worth an estimated $6 billion annually in Australia. 

The new site is part of caravancampingsales - a carsales subsidiary - and was built in collaboration with Marketplacer and its partners Overdose. and CrescoData, a Pitney Bowes Company. 

The store enables caravancampingsales to expand beyond its core RV sales to include a variety of complementary products for outdoors enthusiasts looking for gear for their RV, as well as camping, outdoors accessories, beachwear and watersports equipment. 

carsales chose Marketplacer because it wanted to build a separate marketplace that could easily integrate with the e-commerce platforms of its partner sellers. By plugging into Marketplacer's Connected Commerce accelerator technology, carsales could continue to leverage its existing e-commerce capabilities, while expanding its product and category range. Now, caravancampingsales' third-party sellers can quickly and seamlessly integrate their products into the new store and shoppers get the benefit of a curated shopping experience. 

"The online marketplace platform will help more Australians get outside and enjoy the outdoors in comfort and style," said Jason Wyatt, CEO and co-founder of Marketplacer. "Shoppers looking for the best RV and outdoor gear can look no further than the new caravancampingsales Store, and sellers can easily reach more customers using our best-in-class e-commerce platform." 

For its part, channel manager CrescoData, a Pitney Bowes Company, built an integration for carsales and Marketplacer into its own branded portal that acts as a one-stop shop for sellers to access the new caravancampingsales Store. This means that sellers using a wide variety of existing e-commerce platforms will be able to integrate more seamlessly and unlock more potential for them at pace.

"We are thrilled to be the integration partner for Marketplacer, powering the automation of carsales' new RV and outdoor accessories marketplace," said Mark Gray, head of growth and partnerships at CrescoData, a Pitney Bowes Company. "We worked extensively with carsales to help reduce merchant onboarding times and seamlessly integrate them to e-commerce platforms such as Shopify, Magento and Maropost. Together, we're driving innovation and convenience in the e-commerce landscape." 

For the caravancampingsales Store front-end experience, Overdose. designed and built an intricate, seamless solution that includes customised checkout capabilities and precision shipping logic that allows sellers to apply and stack shipping rules for an extensive range of products and sellers.

"The Overdose. Australia crew embarked on an ambitious project with carsales' caravancampingsales Store," said Martin Cox, technical director at Overdose. "Now, we celebrate this transformation, as we've collectively not only met, but exceeded the demands of a complex marketplace, setting new standards in the industry."

According to carsales Product Director Ryan Svaghi, "Building the new caravancampingsales Store with our partners Marketplacer, CrescoData and Overdose. was an amazing team effort. As we go into the summer season, we are looking forward to helping Aussies gear-up for their next RV adventure."

caravancampingsales Store launched earlier this year and already has thousands of products on its site, with many more to come. 

About Marketplacer

Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.

Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit www.marketplacer.com for more information.

About carsales

carsales.com Ltd (ASX: CAR) is the largest online automotive, motorcycle and marine classifieds business in Australia. Attracting more Australians interested in buying or selling cars, motorcycles, trucks, caravans and boats than any other classified group of websites. Together with its subsidiaries employing over 600 people in Australia, carsales develops world leading technology and advertising solutions that drive its business around the world. carsales.com Ltd has operations across the Asia Pacific region and has interests in leading online automotive classified businesses in Brazil, South Korea, Malaysia, Indonesia, Thailand and Mexico.

About CrescoData

CrescoData is a cloud-based technology business serving enterprise customers globally. Our CrescoData proprietary platform was designed with scalability to keep up with the rapidly growing Commerce demand. It uses the world's latest technologies including AI and Machine Learning to intelligently process and connect products to Commerce.

We've built our platform using the latest technology, but we don't overcomplicate how it all works. CrescoData helps take the grunt work out of cleaning, mapping and connecting commerce data for a seamless customer experience so you can focus on growth.

About Overdose.
We envisaged a global Digital Commerce Anti-Agency with enterprise capability, underpinned with startup hustle… working in accountable partnerships, focused on delivering accelerated results through bespoke strategies and deep service integration.

We call this Complete Commerce.

Since our incorporation in 2016, Overdose. has grown into a family of 450+ commerce professionals, with industry-defining capability across Strategy, Experience, Technology, Marketing, Search, Data and Insights.