JANE THOMSON, WOMEN IN WINE ADVOCATE AND CHAMPION OF GENDER DIVERSITY, AWARDED OAM FOR SERVICES TO WINE

Jane Thomson, founder of the Australian Women in Wine Awards (AWIWA) and The Fabulous Ladies’ Wine Society, has today been awarded the Medal of the Order of Australia (OAM) for her services to oenology. She is only the 5th woman to have received this honour for wine (45 awarded in total). Renowned for her tireless work in advocating for diversity and inclusion in the wine industry, Thomson’s steely resolve has given women in wine a voice and a platform for change over the last 11 years.  

“I am incredibly honoured to receive this award. To be recognised was such a surprise and I’m thrilled to be able to further celebrate and draw attention to the work of women in the wine industry,” said Thomson.  

Wine writer and AWIWA board member, Jeni Port said, “Before Jane Thomson there was little to no national debate about diversity and inclusion in the wine industry. Women enter the industry in strong numbers but leave way too soon. They need female role models and leadership to succeed, and Jane provides this. She is one of the strongest, most accomplished women I have ever had the pleasure to work with.” Rebekah Richardson, fellow AWIWA board member and Winemaker added, “Jane’s focus on lifting up all women in wine benefits the whole industry. She has provided a platform and the energy to make sure that the amazing women within wine don’t go unnoticed.” 

Gender inequality (senior job opportunities, talent drain and pay gap), and the lack of meaningful support for women spurred on Thomson to launch the AWIWA, to bring wider attention to women in wine. A psychologist turned wine communications professional from New South Wales (with a vineyard-owning father), she was the perfect woman for the job. “She showed the leadership that was required to jolt the Australian wine industry upright, to take note and to act. She has led the national discussion and continues to push for change” added Jeni Port.  

It took grit and determination to be taken seriously in the industry to begin with, “In the face of scepticism and opposition, Jane has remained steadfast in her mission to empower women and create opportunities for their advancement.” said Sarah Collingwood, former AWIWA board member and CEO of Four Winds Vineyard.  

Successfully increasing the industry’s overall awareness of gender disparity is one thing, but Thomson warns that, “The talent drain of women in the industry won’t be fixed by just talking and believing in diversity, it needs funding. Without it we won't have a diversity of people in top decision-making roles, and we will lack the innovative and strategic thinking necessary to see us through the challenges we are facing now and in the future.”  

In an industry, which previously did little to support or celebrate the work of women, Thomson has seen some change, but there is still a long way to go. Only last week she called out the lack of diversity at the Wine Australia CEO task force committee, which included one woman out of 16 members called together to discuss the industry’s future. 

Thomson hopes this award will encourage more regional women and women in STEM and agriculture to be nominated and recognised. “You can’t be what you can’t see, and I hope this award inspires other women to pursue their chosen career with passion and persistence.” 

-ENDS- 

Editor’s notes: 

Services to Oenology: https://honours.pmc.gov.au/honours/   

Female talent drain: Jeremy Galbreath of the Curtin Graduate School of Business in Western Australia, found in a 2014 study that “the representation of women in both winemaking and viticulture roles has declined since 2007, despite clear evidence to suggest that female enrolments in Australia's leading oenology and viticulture degree programs have been on the rise since the 1980s" https://www.afr.com/life-and-luxury/food-and-wine/australian-women-in-wine-awards-meet-the-winners-20170920-gyljfc   

Pay gap: 2019-2020 ATO taxation statistics: On average women winemakers earn $22,000 less than their male counterparts. Women cellar hands will earn on average $13,000 less than their male counterparts https://www.ato.gov.au/  

Wine Australia 2022: The gap between males and females has narrowed over the decade in the wine manufacturing sector, with females accounting for 38 per cent of employees in 2021 compared with 35 per cent in 2011 https://www.wineaustralia.com/news/market-bulletin/issue-283  

Wine Australia committee: https://wbmonline.com.au/male-dominated-wine-summit-embarrassing/  

Download images: Jane Thomson photos 

For more information:  

Emma Weir at Mastermind Consulting: 0422921277 / emma@mastermindconsulting.com.au  

Background: 

The Fabulous Ladies’ Wine Society was founded by Jane Thomson in 2012 bringing together her love of wine and her communication expertise. With a focus on connecting female wine lovers with female winemakers, the society hosts events all over the country and guided tours to wine regions both domestic and international.  

The Australian Women in Wine Awards launched in 2015 to recognise the talent and success of women in the industry. Pre-Covid the awards were hosted in New York, London and Sydney. 

To raise funds for much needed research and education the AWIWA board went to work on producing a wine in 2019 and in 2022 a gin, both under the brand name, “Hear Me Roar.” In 2023 they will hold an Australian Women in Wine National Symposium on 17 November in Sydney. 

Jane has three times been awarded Digital Wine Communicator of the Year (2013,2016 & 2019) and the AWIWA won the inaugural McWilliam’s Excellence in Action Award at the 2022 Australian Wine Industry Awards.