With a fresh, creative and individual approach to Public Relations and Communications - Jo Balfour has 18 years' experience running B2B and B2C consumer, enterrpise technology, lifestyle, professional services and corporate campaigns in the UK, Europe, Asia, Australia and New Zealand both in agencies, in-house and as a boutique agency owner. As an independent practitioner, Jo and her network of consultants create campaigns from ground up to suit each company's individual objectives. As in-house Toshiba PR Manager, Jo worked across technology, business, sporting, fashion, lifestyle campaigns all with an underlying focus on technology and corporate communications. Most recently, she worked on the launch of the $5.5bn integrated casino and resort in Singapore, Marina Bay Sands, and was responsible for creating buzz among Australian consumer, lifestyle, television, travel, MICE (meetings, incentives, conferences and exhibitions) and business media at the hotel’s opening celebrations and six consequent launches. Having worked with domestic and international brands, she prides herself on giving clients strong, value-based counsel while maintaining a sense of humour. Energetic, networked and reliable, Jo has the vision to think beyond the brief and the drive to see the project through to successful completion.