former journalist with extensive international experience, David Frost
founded PR Deadlines Pty Ltd two decades ago. The company has evolved
into a world-class public relations agency, specialising in information
and communications technology. Key differentiators are exceptional media
and social media expertise.
David’s expertise encompasses management, strategic planning and
hands-on operational support across the entire communications spectrum.
Prior to launching PR Deadlines, he was Director of a Sydney
communications consultancy specialising in IT, which head-hunted him
from the Australian Financial Review where he was an executive level
journalist. Earlier he spent more than a decade working for news
organisations in Australia, Britain, Hong Kong, Thailand, Indo-China and
New Zealand. Titles included: Sydney Morning Herald, Daily Mail (UK), South China Morning Post, Auckland Star, Bangkok World and Associated Press.
For two decades, David has worked closely with multinational ICT
companies. In doing so, he has absorbed marketing expertise from some of
the world’s best exponents.
David maintains a close working relationship with infotech journalists
and analysts, business journalists and key freelance writers in
Australia and New Zealand.