WPP and Adobe strengthen global tie-up to bring AI-powered marketing solutions to brands
By Staff Writer in Media News on Thursday, 26th February 2026 at 3:34pm
WPP and Adobe have expanded their long-standing global partnership to deliver integrated AI-powered marketing solutions for brands.
The expanded collaboration brings together Adobe’s AI tools, content platforms and data capabilities with WPP’s expertise in strategy, creativity and transformation.
The collaboration will be powered by WPP Open, the company’s agentic marketing platform, ensuring a seamless and privacy-safe transformation process. Adobe’s AI agents will assist in generating and tailoring content, while WPP’s AI tools will optimize media buying and campaign performance. Adobe Firefly Foundry will be incorporated to help maintain brand alignment across assets.
According to e4m, the partnership also includes plans to develop an...
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