Wipro Consumer Care & Lighting consolidates media mandate with Wavemaker
By Staff Writer in Media News on Monday, 06th April 2026 at 3:13pm

Wipro Consumer Care & Lighting has consolidated its media mandate for the Consumer Care business with Wavemaker, a WPP Media brand. The mandate covers media strategy, investment, and activation across traditional and digital platforms.
The move brings all media responsibilities under a single integrated model, aimed at improving coordination, consistency, and efficiency in a fragmented media landscape, while strengthening consumer engagement through a data‑driven approach.
Neeraj Khatri, Chief Executive, India and SAARC Business, Wipro Consumer Care, said the consolidation will enable a more integrated and agile approach to media, aligning planning and execution to respond more effectively to evolving consumer behaviour.
S Prasanna Rai, Senior Vice President – Marketing, W...
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