The NT News tops social media engagement for Australian news brands
By Tim Lince in Media News on Monday, 09th July 2012 at 4:45pm
A study by social media strategist Ryan Northover has revealed the renowned social media elements of the NT News has the most engaged audience, with 25% of its Facebook ‘fans’ commenting and liking its links.
The News Limited published, Darwin-based daily newspaper was considerably ahead of media competitors, with ABC News in second place with a 15.5% engagement rating.
“While traditional markers brag about Facebook likes as a measure of Facebook success, the real story lies in how many of the potential Facebook page fans are actually liking, commenting, sharing and clicking links on branded content throughout Facebook,” says Northover in the original post on his blog.
“As traditional media outlets, especially the print media, falls in audience share, social medi...
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