The Daily Aus undergoes comprehensive brand overhaul
By Pragadish Kirubakaran in Media News on Tuesday, 23rd January 2024 at 5:28pm
The Daily Aus, a social-first news service, has announced a comprehensive brand refresh today. This update, created by creative agency Hatrik House marks the first major image overhaul since its inception over six years ago by founders Sam Koslowski and Zara Seidler.
The brand refresh includes new fonts, colours, logos, and most notably, the introduction of a new tagline: ‘now it makes sense’.
Sam Koslowski, Co-Founder of The Daily Aus, expressed his enthusiasm about this significant milestone.
“This is an incredibly exciting moment for TDA. When we started out six years ago, we quickly chose some colours, got a friend to draw a logo, and just ran with it. It’s been amazing to see how familiar the brand has become for our audience of now nearly two million Australians every m...
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