WPP, the global communications giant, has launched Burson, unveiling a new brand identity, following the culmination of a merger between Hill & Knowlton and BCW earlier this year.  Corey duBrowa, Burson's global CEO, announced the brand's debut on LinkedIn, emphasising its mission to safeguard and enhance client reputations in the competitive marketplace. DuBrowa highlighted creativity as Burson's cornerstone, highlighting its role in driving innovation, capturing attention, and generating new opportunities amidst a crowded global landscape.  “My teammates at WPP have long believed that creativity is the world’s most important asset. It’s what drives innovation, grabs attention in a crowded and noisy marketplace of ideas, solves problems, and creates fresh opportunity,” he added.  With over 6000 employees across 43 markets, Burson now stands as the world's largest PR firm, positioning itself to lead in strategic communications on a global scale.  

Juniper Green Energy, a branch of the AT Group known for its investments in renewable energy, has teamed up with One Source, a communication firm, to handle its public image and advise on dealings with both companies and government bodies.     Indranil Roy Choudhuri, who leads corporate communications at Juniper Green Energy, expressed excitement about working with One Source, highlighting their history of effective communication strategies that match Juniper Green Energy's goal of promoting renewable energy and sustainability.   Sandeep Rao (pictured), co-founder and COO of One Source, stressed their commitment to Juniper Green Energy's objectives, stating that they are dedicated to helping elevate Juniper Green Energy's brand and spreading the message of sustainability. The AT Group has a strong background in global investments across various sectors, including renewable energy, real estate, and hospitality. Juniper Green Energy specializes in creating and mana

Sydney-based communications agency, Élysée Collective, has bolstered its team with three new appointments and several in-agency promotions, Telum Media reported. Chelsea Down (pictured) joins as Account Director, bringing experience from Black Communications, P.E Nation, and Bonel PR. Charlie Lewis has been appointed as Junior Account Manager, while Lily Grills steps in as Account Executive. Simultaneously, Maddy Chance (née Hall) and Natasha Cruz have been promoted to Senior Account Directors, while Chanel Cutelli and Gemma Medhurst ascend to Senior Account Managers. Alice Moore, Founder and Director of Élysée Collective, expressed excitement about the growth, stating, "As the agency continues to establish itself in the luxury PR market, we are delighted to welcome Chelsea, Charlie, and Lily." She further lauded Natasha, Maddy, Chanel, and Gemma on their 'well-deserved promotions', calling their dedication to excellence is 'commendable.'

Azmat Habibulla, previously the CMO of South Indian Bank, has joined DBS Bank as Managing Director - Group Strategic Marketing & Communications.     “ I’m happy to share that I’m starting a new position as Managing Director - Group Strategic Marketing & Communications at DBS Bank, India,” Azmat announced on LinkedIn.   A seasoned marketing leader and digital enthusiast with over 25 years of experience, she has driven business transformation in the FMCG and BFSI sectors. Prior to her tenure at South Indian Bank, she worked at ICICI Bank for 15 years as part of the Leadership Team and Head of Marketing.  She has also been associated with IL&FS Investsmart Ltd. (now HSBC InvestDirect) and Balsara Hygiene Products Ltd. (now Dabur), where she served as Head of Marketing Communications and Brand Manager, respectively. 

Social Beat, an independent digital marketing communications firm, has been appointed as the Agency-On-Record (AOR) for Café Coffee Day’s (CCD) digital communication mandate including Digital Strategy, Planning and Creative solutions, Influencing India has confirmed.  The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices and the team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD, according to a release.  Shabri Prabhakar, President – Marketing, Café Coffee Day said, “With their proven track record and expertise across brands in the creative, strategy and digital spheres, Social Beat will play a critical role in our brand’s growth in the near future.”  Commenting on the development, Suneil Chawla, Co-Founder, Social Beat, said, “We are thrilled to be awarded this prestigious mandate. With a specialized team who truly understands the consumer category, we can p

Amara Raja Energy & Mobility has promoted SatyaSunita Menda to Head Brand Management & Communications for the entire ARE&M group, formerly known as Amara Raja Batteries Ltd. In her new role, she will oversee all brands and businesses within the company. Menda has been with the Amara Group for over 10 years, joining as Assistant General Manager-Marketing and Corporate Communications in 2012 and then serving as Deputy General Manager and General Manager for automotive batteries and allied products in both India and international markets. Before joining the Amara Group, she worked with brands such as IFB Industries, Reliance Communications, EMDI Institute of Media and Communications, and Percept. 

Creative communications agency iD Collective has been appointed as the exclusive PR and communications partner for Sydney’s fine-dining venue, Oborozuki. The agency will handle the restaurant's PR strategy, talent, and communications. Oborozuki, a Japanese-led, French-inspired fine-dining restaurant, is helmed by the young and talented head chef Daeun Kang (formerly of ARIA). According to a release, the venue offers modern and sophisticated cuisine in an exquisite setting that seats over 100 guests. The menu artfully blends traditional Japanese and French techniques with a contemporary touch, showcasing a superbly presented menu with meticulous attention to detail. Situated above Sydney Harbour with views of the MCA, Harbour Bridge, and passing ferries, Oborozuki (meaning hazy moon) spans two levels. It features a stunning main dining area, a private dining room for up to 12 guests, Teppanyaki rooms, a sweeping staircase, and stylish interiors, making it the perfect event space for