Stambanis heads corp comms for SCA
By Neeraja Gopalakrishnan in Marcoms News on Tuesday, 16th July 2024 at 3:21pmKelly Stambanis has been appointed as head of corporate communications and public relations for Southern Cross Austereo.
In her new role, Kelly will oversee SCA’s communication strategies and channels. She will also lead the PR team and direct strategies and initiatives for LiSTNR, Hit and Triple M networks to enhance the brands’ public image, reputation, and media visibility.
Stambanis was earlier the head of consumer PR at SCA, a position she held for two years, and has held various positions at Thrive PR for nearly two decades.
She can be reached at kelly.stambanis@sca.com.au
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Confiance Communications adds Stratzy to client portfolio
By Staff Writer in Marcoms News on Friday, 25th October 2024 at 8:12pm
Confiance Communications, an integrated communications agency, has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform.
The agency will leverage its deep comprehension of the fintech and startup ecosystem to develop Stratzy’s communication strategy including crafting a resilient PR framework, streamlining Stratzy’s brand messaging, and fostering strategic media relations. The primary objective of this collaboration is to build a robust narrative for Stratzy in the retail investment landscape, thereby enabling time- and expertise-constrained retail investors to employ enterprise-grade tech tools for optimised returns, a release stated.
Bushra Ismail, founder and chief strategist of Confiance Communications, lauded Stratzy for being a “game changer” for retail investors.
“We're pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. We strive to enhance the visibility of its investmen
Dentsu India celebrates ODFC 2024, promoting sustainability initiatives
By Staff Writer in Marcoms News on Wednesday, 23rd October 2024 at 8:03pm
Dentsu India recently hosted the 8th edition of its global annual sustainability event, One Day for Change (ODFC), focusing on “Sustainable Behaviours.”
The event, aligned with Dentsu's 2030 Sustainability strategy, emphasised reducing consumption, fostering a circular economy, and protecting finite resources for future generations.
Held on September 4, 12, and 13 in Dentsu's Mumbai, Gurgaon, Bangalore, and Pune offices, the event featured activities like a tree plantation drive and a seed ball-making session in collaboration with the SankalpTaru Foundation. The latter resulted in the planting of 730 trees and the creation of over 5,000 seed balls. The final day included a Hackathon by Waste Warriors, addressing waste management in the Indian Himalayas.
Harsha Razdan, CEO of Dentsu South Asia, praised employees for their commitment to sustainability, stating that these actions are not only about meeting 2030 goals but creating lasting positive change.
Over 500 employee hours
LinkedIn uproar after man exposes exposes himself to comms pros
By Phil Sim in Marcoms News on Sunday, 20th October 2024 at 2:02pm
Two marketing communication professionals on opposite sides of the world have alleged that an Australian start-up founder exposed his genitals to them during online business meetings.
Last week, Ms. Kiran Deep Sandhu, a corporate communications coach in India, reported to Bangalore police a man she identified as Joe Anthony, alleging he exposed himself after requesting a discovery meeting via the TopMate online networking service.
"When I joined, the name displayed was "Joe," which I confirmed was the same individual. However, upon asking him to turn on his camera, I was met with a deeply shocking sight — a naked man with his private parts exposed," she wrote.
The incident left her "feeling traumatized and vulnerable", she added.
On Friday, Canadian branding consultant Ms. Rose Alkamisi also alleged that a man, who identified himself as Joe Anthony, had exposed himself on a Zoom call, again, under the pretense of a consultation enquiry.
"This morning this perve tried to ruin
Efficacy Worldwide becomes Hero Cycles’ AOR
By Staff Writer in Marcoms News on Friday, 18th October 2024 at 9:03pm
Efficacy Worldwide has been appointed the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer.
The agency will spearhead Hero Cycles' new campaign, 'Cycle Hero Hai,' which is designed to engage urban consumers through innovative and strategic initiatives, a release stated.
With extensive market research to gain a deep understanding of the desires and needs of its target audience, the agency is able to craft compelling narratives that position cycling as a smart, everyday solution for challenges like traffic congestion and maintaining a healthier lifestyle.
The agency has strategically placed Hero Cycles in high-traffic urban spots such as restaurants, QSR chains, malls, and upmarket areas through vibrant picture promotional displays in cities like Delhi, Noida, Gurugram, Mumbai, Chennai, Kolkata, Hyderabad, Jaipur, Ahmedabad, etc.
Short-term financial focus could harm comms objectives
By Phil Sim in Marcoms News on Sunday, 13th October 2024 at 7:02pm
Sefiani Managing Partner, ANZ, Mandy Galmes discusses the results of 2024 Communication that Matters report
The challenging business environment of recent years has left marketing communications professionals behind the eight ball in responding to an increasingly fragmented, and ever-evolving customer landscape.
This was the overarching take-out from the Communication that Matters report from communications agency, Sefiani, which surveyed 100 Australian marketing and communications leaders.
Sefiani managing partner for ANZ, Mandy Galmes told Influencing that one of the most eye-opening result was that investors were the primary audience for marketing communications activities with 28 per cent nominating those stakeholders as their top targets, with just 18 per cent prioritising customers.
"It doesn't sounds right, but we actually weren't surprised by the result because when you put it in context of the broader economic environment and with all the macro-political is
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