Sony Sports Network launches Tamil and Telugu sports channels, rebrands Hindi offerings
By Staff writer in Media News on Thursday, 10th July 2025 at 1:37pm
Sony Sports Network is deepening its regional presence with the launch of two new language-specific sports channels,Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu,set to go live on July 10, 2025.
These channels aim to deliver premium sports content tailored to Tamil and Telugu-speaking audiences, enhancing accessibility and cultural relevance.
In a parallel move, the network is rebranding its Hindi sports channels: Sony Sports Ten 3 (SD) becomes Sony SportsTen 3 Hindi, and Sony Sports Ten 3 (HD) is now Sony Sports Ten 3 Hindi HD, underscoring a language-first approach for Hindi viewers.
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business at Sony Pictures Networks India, said the initiative reflects the network’...
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