Sony LIV secures media rights for Esports World Cup 2025 in partnership with NODWIN Gaming
By Staff writer in Media News on Monday, 28th July 2025 at 8:09pm
NODWIN Gaming has announced that Sony LIV has acquired Hindi and English media rights for select matches of the Esports World Cup (EWC) 2025. The deal is part of NODWIN’s collaboration with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Sony LIV’s coverage began on July 24 with a Hindi broadcast of the Chess event, followed by Hindi livestreams of EWC matches starting July 25, including games featuring India’s BGMI team Aryan x TMG Gaming. Tekken 8 matches will begin streaming on August 13.
Beyond match coverage, Sony LIV will also offer weekly shows, behind-the-scenes features, and player interactions, creating content for both core esports fans and casual viewers.
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