Sling and Stone adds more tech clients

By Jonas Lopez in Marcoms News on

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Clarity Global announces strategic appointments and client wins

By Staff Writers in Marcoms News on
Clarity, a digital marketing and communication agency, has revealed significant developments including key appointments, executive committee restructuring, and notable client acquisitions as part of its global strategy. Rachel Gilley, CEO of Clarity, unveiled the appointment of Kristen Ingraham as Clarity’s President North America, marking a pivotal move in "strengthening the agency's global leadership." "Kristen is a strong leader of talented teams and brings not only commercial acumen and deep contacts in the North American market but also experience in a range of sectors that build on Clarity's heritage in technology." Ingraham, with over two decades of experience in B2B and B2C communications, will spearhead Clarity’s growth initiatives in North America from its existing bases in New York and California. Coinciding with Ingraham's appointment, a new Executive Committee (ExCo) was introduced to support Gilley in steering Clarity’s global expansion. The ExCo includes seaso

Tash Jobson joins Elevate Communication

By Pragadish Kirubakaran in Marcoms News on
Tash Jobson, a seasoned professional in communication leadership and news innovation, has recently shared an exciting news about her career journey. In a LinkedIn post, Jobson expressed her enthusiasm after a rewarding first week of being warmly welcomed by the team at Elevate Communication. "An exciting piece of news to share, after a wonderful first week being welcomed by the team at Elevate Communication. Can't wait to see what the next chapter has in store!" With over 20 years of experience, Jobson's extensive background includes leading engagement projects within the business and communications ecosystem while fostering positive relationships with stakeholders. Her most recent roles include Head of News Operations at Southern Cross Austereo, where she played a pivotal role in driving digital and broadcast news initiatives. Prior to that, she held various leadership positions within the media industry, showcasing her versatility and proficiency in news and current affairs.

Sound Story bolsters team with key appointments

By Neeraja Gopalakrishnan in Marcoms News on
PR and Communications agency Sound Story has bolstered its team with the appointments of Kirsty Rivers (pictured) to the newly created role of industry relations director, Vivienne Kelly as a senior communications specialist and Maddie Koczanowski as a communications, culture and events specialist.  Jake Challenor, founder of Sound Story expressed optimism about the appointment of Rivers citing her reputation as a “fierce advocate and champion for the Australian music ecosystem within industry and government” will add enormous value to the agency.  “Our mission is to help ambitious brands to launch, grow, and manage their reputations on the world stage — we do this through strategic storytelling, and Kirsty is one of the best in the business,” Challenor added.  Kirsty Rivers shared her excitement about joining Sound Story on LinkedIn lauding the agency’s focus on “stories and innovation at a pivotal time for music.”  “It’s an exciting time to be joining Soun

Thrive PR strengthens Melbourne leadership team

By Pragadish Kirubakaran in Marcoms News on
Communications agency Thrive PR + Communications has bolstered its Melbourne-based leadership team by diversifying its corporate, consumer, and integrated digital services. Business Director Zoe Raknes, after a three-year tenure, is transitioning to a leadership role within her family's business, following her pivotal role in Melbourne's transformation alongside Executive Director Snezna Kerekovic, Mumbrella reported. To fortify the team, Thrive has established a senior leadership team in Melbourne, featuring Group Account Directors Nathan McGregor, Summer Reading, and Melanie Campbell, along with Senior Account Director (Social) Erin Doyle and Account Director Erika Rutledge. Reflecting on her journey, Raknes expressed pride in Thrive Melbourne's growth, emphasising the cultivation of a unique culture and community, stating, "It has been the most rewarding and transformative role of my career." “It has been such a privilege seeing Thrive Melbourne go from strength to strength w

FleishmanHillard adds Bugaboo to its client roster

By Neeraja Gopalakrishnan in Marcoms News on
FleishmanHillard Australia has been appointed as the PR agency of record for premium parenting brand Bugaboo following a competitive pitch process, Mumbrella reported. The agency will be responsible for building brand awareness in Australia and New Zealand.  Kelly Nairne, marketing director, EMEA at Bugaboo expressed optimism about welcoming FleishmanHillard as its PR partner to “challenge their thinking and accelerate their leadership” in the category.  “From strategy to creative and tactics, the team showed us how we can tap into narratives that authentically resonate with new and existing parents, and talk beyond products in a meaningful, culturally relevant way. We’re looking forward to working together,” Nairne added.  FleishmanHillard’s managing director, Jenna Orme expressed her excitement about telling Bugaboo’s story across ANZ.  “Bugaboo is driven by endless creativity and curiosity and our ‘Truly Curious’ approach to great earned-led ideas, from

Attivo Group launches Tonic Communications to strengthen PR capabilities

By Pragadish Kirubakaran in Marcoms News on
Attivo Group, a prominent marketing services company, has announced the formalisation of its public relations arm under a new agency brand, Tonic Communications. Tonic, led by seasoned communications leader Georgia Coleman, will specialise in strategic consumer public relations, social media management, influencer engagement, content creation, and event management across New Zealand and Australia. Attivo Group CEO Cam Murchison emphasised the market's positive response to Coleman's approach, leading to significant business wins in 2023. "We've already seen the market respond positively and clients benefit from the expertise provided by Georgia and her team, and are all excited to see these business solutions develop even further under the Tonic brand." Coleman, leveraging her extensive experience in PR, creative, and advertising agencies across multiple countries, highlighted Tonic's focus on providing integrated, omnichannel marketing strategies crucial for contemporary brands.

iD Collective welcomes PR Maven Sally Burleigh to lead Sydney team

By Pragadish Kirubakaran in Marcoms News on
iD Collective, a leading full-service communications agency, has announced the integration of SBCo. and the appointment of public relations virtuoso Sally Burleigh to their Executive team in Sydney. With a career that spans across iconic Australian media, events, and public relations, Burleigh steps into the role of Director, steering the Sydney team with her expertise. Burleigh's journey in the communications world began under the mentorship of publishing magnate Ita Buttrose and evolved through key roles in production and pay-television, laying the foundation of her own agency, SBPR, and eventually culminating in the launch of SBCo. Amanda Booth, Executive Director at iD Collective, expressed enthusiasm for the new merger, highlighting Burleigh's dynamic reputation and the potential for her expertise to bring a fresh dynamism to the Sydney team. "Sally's dynamic and celebrated reputation across the Australian media landscape is second to none. We cannot wait to embrace her team's

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