Seven West Media and Southern Cross Media merger plan will produce one of the country's largest integrated media companies
By Staff Writer in Media News on Tuesday, 30th September 2025 at 9:24amSeven West Media (SWM) and Southern Cross Media (SCA) have agreed to merge in a deal - if approved by regulators - which will see one of Australia’s largest integrated media companies, combining free-to-air TV, audio, streaming, digital and publishing – and bringing together metro and regional under one umbrella.

Heith Mackay-Cruise will take over as board chair of the merged company next year.
The combined group will target the core 25–54 demographic, offering what both sides are calling a “one stop shop” for advertisers.
Both boards have signed off on the proposed merger, with Kerry Stokes AC confirming SWM’s unanimous support.
“The combination of these two companies brings together the best creators of media content in the country, delivering significant fina...
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