Ross leaves PC World behind for Filtered Media

By Phil Sim in Media News on
IDG’s PC World is on the lookout for a new editor, with Nick Ross’ long and colourful career as a technology journalist winding up next month as he becomes the latest hack to flip across into content marketing.
 
Ross will join Filtered Media, the content marketing firm founded by another former technology journalist Mark Jones, in four weeks time.
 
“It’s sad to be leaving journalism, but I’m looking forward to doing something different”, Ross told Influencing.
 
Because as Ross points out, technology journalism has “been my life” for the last 15 years. Ross arrived in Australia from the UK in 2005 to take on the role of editor of PC Authority, before embarking on a number of considerable challenges. These included founding his own digital magazine publishing entity, launching a tech-focused site on the ABC network, taking over the PC World editorship and having a crack at a publishing-tech start-up.
 
And while his new role in content marketing, is certainly another change-up, he doesn’t believe it will be all that different to the work he has been doing at PC World.
 
“What I’ve been doing for the past year and a half, has pretty much been content marketing, SEO optimisation with a bit of journalism mixed in,” he said.
 
“So really I’ll be doing much the same thing, just for private companies.”
 
Ross points out that his most recent job description, shows just how much the world of journalism has changed over the last decade.
 
“A lot of what I do now is marketing content, so as it comes on top of Google,” he said. “A huge proportion of publisher’s traffic these days comes from Google so if you’re going to write a review you’ve also got to know how to get it to the top of Google.”
 
Ross said he was attracted to working at Filtered, in particular, because he felt that CEO Mark Jones “gets the whole media landscape is changing weekly,” and with the gradual decline in the journalism ranks he feels that content marketing can only increase its share of the marketing pie

Not that Ross hasn’t given his best, at trying to do something positive for the publishing sector. For the past couple of years, Ross has been trying to launch a micro-payment start-up called Nanotransactions that would let readers pay tiny amounts based on factors like the amount of time they spent on a site. However, like his journalism career, Nanotransactions is being shelved for the moment.
 
That was result of being “badly let down” by his technical partners that had promised to build out the service, but had failed to get the product to launch.
 
“It was meant to be four weeks of work away from launch in March last year. By October, I was saying to them “where is it”? In the meantime, I’d been offered trials with publications in Australia like the SMH, and one large overseas player, and everyone was “sounds great, show it to us, and we’re interested”.

“But they just never delivered, so I’ve cut them loose and stopped it for now.”
 
Certainly Ross’s career has had its high and lows, probably more so than most. He said he was immensely proud, in the first instance, at reversing declining circulation at PC Authority, the role his journalism played in the battle against video game classification, as well as his epic NBN pieces, which were the centre of so much attention — both good and bad.
 
The bad, of course, were accusations that as a journalist at a public broadcaster, Ross wasn’t fulfilling his role of writing objectively about the project. That turned into a Media Watch controversy that even roped in now-Prime Minister Malcolm Turnbull. It’s an experience Ross described as “incredibly hurtful”.
 
“I learnt a lot about stress, anxiety and depression when Media Watched lied about that, and it was certainly the biggest low point of my career, and I don’t think I can ever forgive them,” Ross said. “However, I’m glad I was able to leave the ABC with my integrity intact.”
 
Ross hasn’t ruled out a return to journalism at some point down the track, but equally it’s not something he’s giving any active consideration to. He’ll remain at PC World for the next four weeks, where he’ll be focused on getting whoever takes over the position, trained up for the role.

“There aren’t too many reviewers out there with a lot of SEO experience, so the sooner we can get someone on board, the more help I can give them brushing up their skills in that area,” he said.
 
The position involves overseeing IDG’s two B2C mastheads, PC World and Good Gear Guide, with requirements as follows: 
 
  • Proven ability to review technology products.
  • An understanding of SEO and how to create content that is fundamentally justified by the Google-related traffic it brings in.
  • Ability to self-edit and publish grammatically-correct content without any other proof reading.
  • Be able to work with the commercial team, helping generate leads and building industry relationships without compromising editorial integrity.
  • Have a strong relationship with Australian technology industry and PR.
  • Ability to commission and edit third-party-written content.
  • Ability to write separate advertorial and custom content for the publisher and their clients.
  • Have moderate photography skills including editing.
  • Familiarity with Google Analytics.
  • Be able to work with a multimedia-rich Content Management System.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Media News

Ten Daily staff revealed

By Jonas Lopez in Media News on

Network Ten’s online content portal Ten Daily was launched this week with an ensemble cast of characters filling out the roles.

The Project host Lisa Wilkinson is the executive editor with Melinda Cornford as managing editor and Sandra Sully as managing editor for news. Chris Harrison signs on as deputy editor.

At Ten Daily’s newsdesk, Eoin Blackwell takes charge as editor with Rashell Habib his deputy. Josh Butler is senior reporter and former Pedestrian TV associate news editor Alex-Bruce Smith joins him as reporter on May 21, 2018.

Wade Shipard takes charge of the Ten Daily video section, with video editor Myles Davies and video producer Taylor Denny under him. Nick Wray is slated to start on June 11, 2018 as senior video producer after leaving a producer job at BuzzFeed News.

Other staff members are Mat Whitehead (senior entertainment reporter), Alexandra Anastassiou (social producer), and Mark Brook (senior lifestyle reporter).

Fairfax to publish Traveller glossy

By Jonas Lopez in Media News on

The new issue of Traveller magazine is labelled “The Europe Issue,” featuring articles about European destinations and important landmarks to visit.

“We have been able to capitalise on Australians’ interest in travel. It now means so much to Australians. If you look at the list of discretionary choices of expenditure by Australians, travel is right up there – almost too high perhaps when it ranks above tertiary education!

“Travel sections in general in Australia are a world phenomenon, not just domestically. We have had weekends where we have produced over 100 pages of travel content, which is unrivalled to my knowledge in the English-speaking world. The nearest best comparison would be the UK,” said Traveller editor Anthony Dennis in a Mediaweek interview.

The magazine is slated for release this weekend.

Reid bows out of Delicious

By Jonas Lopez in Media News on

Morgan Reid has resigned as digital art director of News Life Media food portal delicious.com.au and Vogue Australia.

He left on May 4, 2018, for unspecified reasons.

News Life Media has yet to announce a replacement.

Keep in touch with Reid on LinkedIn.

TV Week adds fresh staff

By Jonas Lopez in Media News on

Bauer Media entertainment magazine TV Week has brought in new additions to the crew.

The company stated that Tina Burke is back in the fold as digital content producer. Formerly an OK! entertainment writer before leaving Bauer Media in April 2014, Burke had spent the intervening three years at Pacific Magazines.

Amy Hadley comes aboard as editorial co-ordinator. She previously served almost a year at communications agency Coote Connex.

Follow Burke and Hadley on LinkedIn.

Parish signs off from News Corp

By Jonas Lopez in Media News on

Rebecca Parish has stepped down from the North Shore Times and NewsCorp Australia altogether.

She tweeted on May 7, 2018 that it was also her last day, but not before mentioning the strong response to an exclusive story she recently wrote.

Parish has since relocated to Perth. Stay in touch with her on Twitter.

Catt joins Fairfield City Council

By Jonas Lopez in Media News on

David Catt has started working at the Fairfield City Council as its new media and communications co-ordinator.

Catt went to the Council posting upon finishing up work as editor of News Corp Australia’s Hub. He had spent 11 years with the company, mostly working on regional papers.

Follow Catt on LinkedIn.

Fairfax journos prevail in NPC awards night

By Jonas Lopez in Media News on

This year’s National Press Club (NPC)/Westpac Bank awards for excellence in financial journalism was all about staff members from Fairfax Media outlets.

The Financial Journalist of the Year Award went to Adele Ferguson and Ruth Williams from The Age and the Sydney Morning Herald for their coverage of ‘junk’ life insurance linked to super policies.

Surprisingly, the same gong was also bestowed on the Australian Financial Review’s Jo Aston, Edmund Tadros, Aaron Patrick, and Patrick Durkin for covering management issues at CPA Australia.

Ferguson/Williams also earned a Personal and Consumer Finance award, and Aston/Tadros/Patrick/Durkin prevailed on the Business and Company category.

Organisers stated that the joint awarding for Financial Journalist of the Year was warranted because both stories led to serious investigations by the Royal Commission into Financial Services.  

A list of awardees is available on the NPC website.

More News latest

Ogilvy-BMW partnership ends
Ogilvy Australia has mutually parted ways with BMW.

New Melbourne office set for LEWIS APAC expansion project
LEWIS adds new Melbourne office and grows Sydney team.

WPP AUNZ opens new engagement practice
WPP AUNZ has a new stakeholder/community engagement agency called The Bond & Associates. ... Show more

WPP keep BP account
WPP stays on as communications provider for energy conglomerate BP.

Ogilvy ANZ lands Wotif gig
Ogilvy ANZ has Wotif as a new client.