Ross leaves PC World behind for Filtered Media

By Phil Sim in Media News on
IDG’s PC World is on the lookout for a new editor, with Nick Ross’ long and colourful career as a technology journalist winding up next month as he becomes the latest hack to flip across into content marketing.
 
Ross will join Filtered Media, the content marketing firm founded by another former technology journalist Mark Jones, in four weeks time.
 
“It’s sad to be leaving journalism, but I’m looking forward to doing something different”, Ross told Influencing.
 
Because as Ross points out, technology journalism has “been my life” for the last 15 years. Ross arrived in Australia from the UK in 2005 to take on the role of editor of PC Authority, before embarking on a number of considerable challenges. These included founding his own digital magazine publishing entity, launching a tech-focused site on the ABC network, taking over the PC World editorship and having a crack at a publishing-tech start-up.
 
And while his new role in content marketing, is certainly another change-up, he doesn’t believe it will be all that different to the work he has been doing at PC World.
 
“What I’ve been doing for the past year and a half, has pretty much been content marketing, SEO optimisation with a bit of journalism mixed in,” he said.
 
“So really I’ll be doing much the same thing, just for private companies.”
 
Ross points out that his most recent job description, shows just how much the world of journalism has changed over the last decade.
 
“A lot of what I do now is marketing content, so as it comes on top of Google,” he said. “A huge proportion of publisher’s traffic these days comes from Google so if you’re going to write a review you’ve also got to know how to get it to the top of Google.”
 
Ross said he was attracted to working at Filtered, in particular, because he felt that CEO Mark Jones “gets the whole media landscape is changing weekly,” and with the gradual decline in the journalism ranks he feels that content marketing can only increase its share of the marketing pie

Not that Ross hasn’t given his best, at trying to do something positive for the publishing sector. For the past couple of years, Ross has been trying to launch a micro-payment start-up called Nanotransactions that would let readers pay tiny amounts based on factors like the amount of time they spent on a site. However, like his journalism career, Nanotransactions is being shelved for the moment.
 
That was result of being “badly let down” by his technical partners that had promised to build out the service, but had failed to get the product to launch.
 
“It was meant to be four weeks of work away from launch in March last year. By October, I was saying to them “where is it”? In the meantime, I’d been offered trials with publications in Australia like the SMH, and one large overseas player, and everyone was “sounds great, show it to us, and we’re interested”.

“But they just never delivered, so I’ve cut them loose and stopped it for now.”
 
Certainly Ross’s career has had its high and lows, probably more so than most. He said he was immensely proud, in the first instance, at reversing declining circulation at PC Authority, the role his journalism played in the battle against video game classification, as well as his epic NBN pieces, which were the centre of so much attention — both good and bad.
 
The bad, of course, were accusations that as a journalist at a public broadcaster, Ross wasn’t fulfilling his role of writing objectively about the project. That turned into a Media Watch controversy that even roped in now-Prime Minister Malcolm Turnbull. It’s an experience Ross described as “incredibly hurtful”.
 
“I learnt a lot about stress, anxiety and depression when Media Watched lied about that, and it was certainly the biggest low point of my career, and I don’t think I can ever forgive them,” Ross said. “However, I’m glad I was able to leave the ABC with my integrity intact.”
 
Ross hasn’t ruled out a return to journalism at some point down the track, but equally it’s not something he’s giving any active consideration to. He’ll remain at PC World for the next four weeks, where he’ll be focused on getting whoever takes over the position, trained up for the role.

“There aren’t too many reviewers out there with a lot of SEO experience, so the sooner we can get someone on board, the more help I can give them brushing up their skills in that area,” he said.
 
The position involves overseeing IDG’s two B2C mastheads, PC World and Good Gear Guide, with requirements as follows: 
 
  • Proven ability to review technology products.
  • An understanding of SEO and how to create content that is fundamentally justified by the Google-related traffic it brings in.
  • Ability to self-edit and publish grammatically-correct content without any other proof reading.
  • Be able to work with the commercial team, helping generate leads and building industry relationships without compromising editorial integrity.
  • Have a strong relationship with Australian technology industry and PR.
  • Ability to commission and edit third-party-written content.
  • Ability to write separate advertorial and custom content for the publisher and their clients.
  • Have moderate photography skills including editing.
  • Familiarity with Google Analytics.
  • Be able to work with a multimedia-rich Content Management System.

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More Media News

Tatnell leaves Herald Sun

By Jonas Lopez in Media News on

Paul Tatnell has wrapped up at the Herald Sun. 

He announced his exit in a Tweet that also hinted at him going to Racing.com. He had been at the paper for nine years, with most of his service logged as chief of staff and then assistant editor for the past six months.

Racing.com confirmed Tatnell will join early next month as its new editor-in-chief and GM for content – just in time for the Spring Carnival. 

Tatnell said the new job reflected the interest in horse racing he got into at the Herald Sun. He will also work alongside mainstay Matt Welsh, who was promoted to GM for form and wagering after a long period as form analyst.

"Paul's outstanding newsroom leadership skills will help Racing.com strengthen its position at the forefront of thoroughbred racing news, storytelling and social media," lauded Racing.com CEO Andrew Catterall.

Ride with Tatnell on Twitter @PaulTatnell and on LinkedIn.

Warburton takes over Seven West Media

By Jonas Lopez in Media News on

Seven West Media has tapped former APN Outdoor head James Warburton as its new managing director and CEO.

Company chairman Kerry Stokes said Tim Worner’s sudden resignation late last week triggered a need for fresh moves. 

Warburton himself is a familiar face in the Seven West family. He was with the firm from 2003 to 2011, with his most prominent role being chief digital and sales officer. His departure at the time was rocky due to noncompete issues over him assuming the CEO role at Ten.

However, Stokes said they have reconciled over what happened and are committed to working together again. 

"The industry is going through an issue where traditional media and revenue are getting more difficult, we thought that if we’re going to change the company and pursue the next phase of some growth we had to change the way we do business,” said Stokes.

"To do that we needed an agent for change, an agent who understood the industry, who understood re

Sulicich transitions to Age digital editor job

By Jonas Lopez in Media News on

Duska Sulicich is prepared for digital editing duties for The Age.

She announced in a Tweet that she will move from editing the Sunday Age to become The Age’s Tablet editor next month. 

Sulicich, who has edited The Sunday Age since 2013, timed the announcement to coincide with the paper’s 30th anniversary this week. 

Keep in touch with Sulicich on Twitter @DuskaSulicich.

News Corp introduces The Newcastle News

By Jonas Lopez in Media News on

News Corp Australia’s NewsLocal publishing arm has introduced a new digital-only regional newspaper called The Newcastle News.

Designed to cover the Newcastle region, The Newcastle News will have a range of local stories that are accessible via The Daily Telegraph, covering as far as Port Stephens, Hunter Valley, and Lake Macquarie. 

The Newcastle News’ pilot edition’s stories include a new community project between teenagers and the local police in stopping gang violence and Matty Johns’ Top 20 all-time Newcastle Knights roster. 

Amy Ziniak (pictured) is the Newcastle News’ resident journalist. 

Subscribers will have access to exclusive perks in addition to the wider content available in the Daily Telegraph and Sunday Telegraph. 

“The Newcastle region has been a gap for us, and it has long been our ambition to bring our brand of high-quality local news to the local community, by writing the sorts of stories that reflect thei

Hutcheon ready to leave ABC

By Jonas Lopez in Media News on

Veteran reporter Jane Hutcheon is ready to leave the ABC behind after 25 years at the network.

Hutcheon said she will be stepping down from hosting her show One Plus One next month, with other presenters lined up to host the show after her farewell episode, which will also put her up as the guest interviewee. She also hinted that the run-up to her finale will include reruns of One Plus One’s best episodes.

Hutcheon distinguished herself with stints on Foreign Correspondent and multiple international assignments. She has been the host of One Plus One on News 24 since it premiered in 2010 and has written three books.

“I’d like to say that my mainstream journalism career as a reporter, foreign correspondent and presenter has been a complete privilege. One Plus One is my baby and you don’t leave something you’ve created without a heavy heart. This was my decision alone,” she said.

“I’m leaving because I need challenge.  After years o

Langbroek to exit SCA

By Jonas Lopez in Media News on

Kate Langbroek is departing Southern Cross Austereo.

TV Blackbox reported that she will wrap up her hosting duties on Hit Network show Hughesy and Kate (pictured) at the end of 2019. Ed Kavalee, who has substituted for her on the show while on vacation, will be her permanent replacement.  

Langbroek had signed a 12-month contract with Hit Network but since she had moved to Italy with her family, no headway was made on SCA securing a longer commitment from her. 

The move also signals the end of her tandem with Hughesy, which began on Nova 100’s first breakfast show back in 2001 and lasted transitions to KIIS and the Hit Network.

Keep tuned in to Langbroek on Twitter @KateLangbroek.

Nott leaves IDG

By Jonas Lopez in Media News on

George Nott is moving on from IDG titles CIO and Computerworld (pictured).

He said in a Tweet that he had bid the publications farewell after over three years, taking the time to thank editors Rohan Pearce and Byron Connolly for their help. 

Nott joined IDG Communications Australia in May 2016 after a year of content writing for a Sydney communications agency.

Keep in touch with Nott on Twitter @GeorgePNott and on LinkedIn.

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