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Ross leaves PC World behind for Filtered Media

By Phil Sim in Media News on
IDG’s PC World is on the lookout for a new editor, with Nick Ross’ long and colourful career as a technology journalist winding up next month as he becomes the latest hack to flip across into content marketing.
 
Ross will join Filtered Media, the content marketing firm founded by another former technology journalist Mark Jones, in four weeks time.
 
“It’s sad to be leaving journalism, but I’m looking forward to doing something different”, Ross told Influencing.
 
Because as Ross points out, technology journalism has “been my life” for the last 15 years. Ross arrived in Australia from the UK in 2005 to take on the role of editor of PC Authority, before embarking on a number of considerable challenges. These included founding his own digital magazine publishing entity, launching a tech-focused site on the ABC network, taking over the PC World editorship and having a crack at a publishing-tech start-up.
 
And while his new role in content marketing, is certainly another change-up, he doesn’t believe it will be all that different to the work he has been doing at PC World.
 
“What I’ve been doing for the past year and a half, has pretty much been content marketing, SEO optimisation with a bit of journalism mixed in,” he said.
 
“So really I’ll be doing much the same thing, just for private companies.”
 
Ross points out that his most recent job description, shows just how much the world of journalism has changed over the last decade.
 
“A lot of what I do now is marketing content, so as it comes on top of Google,” he said. “A huge proportion of publisher’s traffic these days comes from Google so if you’re going to write a review you’ve also got to know how to get it to the top of Google.”
 
Ross said he was attracted to working at Filtered, in particular, because he felt that CEO Mark Jones “gets the whole media landscape is changing weekly,” and with the gradual decline in the journalism ranks he feels that content marketing can only increase its share of the marketing pie

Not that Ross hasn’t given his best, at trying to do something positive for the publishing sector. For the past couple of years, Ross has been trying to launch a micro-payment start-up called Nanotransactions that would let readers pay tiny amounts based on factors like the amount of time they spent on a site. However, like his journalism career, Nanotransactions is being shelved for the moment.
 
That was result of being “badly let down” by his technical partners that had promised to build out the service, but had failed to get the product to launch.
 
“It was meant to be four weeks of work away from launch in March last year. By October, I was saying to them “where is it”? In the meantime, I’d been offered trials with publications in Australia like the SMH, and one large overseas player, and everyone was “sounds great, show it to us, and we’re interested”.

“But they just never delivered, so I’ve cut them loose and stopped it for now.”
 
Certainly Ross’s career has had its high and lows, probably more so than most. He said he was immensely proud, in the first instance, at reversing declining circulation at PC Authority, the role his journalism played in the battle against video game classification, as well as his epic NBN pieces, which were the centre of so much attention — both good and bad.
 
The bad, of course, were accusations that as a journalist at a public broadcaster, Ross wasn’t fulfilling his role of writing objectively about the project. That turned into a Media Watch controversy that even roped in now-Prime Minister Malcolm Turnbull. It’s an experience Ross described as “incredibly hurtful”.
 
“I learnt a lot about stress, anxiety and depression when Media Watched lied about that, and it was certainly the biggest low point of my career, and I don’t think I can ever forgive them,” Ross said. “However, I’m glad I was able to leave the ABC with my integrity intact.”
 
Ross hasn’t ruled out a return to journalism at some point down the track, but equally it’s not something he’s giving any active consideration to. He’ll remain at PC World for the next four weeks, where he’ll be focused on getting whoever takes over the position, trained up for the role.

“There aren’t too many reviewers out there with a lot of SEO experience, so the sooner we can get someone on board, the more help I can give them brushing up their skills in that area,” he said.
 
The position involves overseeing IDG’s two B2C mastheads, PC World and Good Gear Guide, with requirements as follows: 
 
  • Proven ability to review technology products.
  • An understanding of SEO and how to create content that is fundamentally justified by the Google-related traffic it brings in.
  • Ability to self-edit and publish grammatically-correct content without any other proof reading.
  • Be able to work with the commercial team, helping generate leads and building industry relationships without compromising editorial integrity.
  • Have a strong relationship with Australian technology industry and PR.
  • Ability to commission and edit third-party-written content.
  • Ability to write separate advertorial and custom content for the publisher and their clients.
  • Have moderate photography skills including editing.
  • Familiarity with Google Analytics.
  • Be able to work with a multimedia-rich Content Management System.

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Wilson off to Crikey

By Jonas Lopez in Media News on
Cameron Wilson has started with Crikey as an associate editor.

He detailed in a tweet that he will cover various current affairs issues in Australia, ranging from politics to conspiracy and extremism.

Wilson was previously with the Pedestrian Group as reporter for Business Insider and Gizmodo. 

Follow Wilson on Twitter @CameronWilson.

SBS decommissions The World Game

By Jonas Lopez in Media News on
SBS brand “The World Game” is being discontinued after a 20-year-run.

The network revealed that the websites of The World Game and Cycling Central will be closed down. All their content will be published on the SBS Sport website instead.

Established in 2001 by famed broadcaster Les Murray and former Socceroos captain, and coach Johnny Warren, The World Game was a six-hour Sunday sports show covering Australian and international football. 

The show brought nationwide attention to football and was at its peak in 2006 when Australia competed in the FIFA World Cup for the first time in 32 years.

The live show was eventually cancelled and repurposed as a weekly livecast hosted by Lucy Zelic and David Basheer.

“The decision to retire The World Game website was not made lightly. A small number of roles will be impacted as a result of these changes. SBS is working closely with the employees directly affected,” a company representative said.

Caruana goes full-time with PR business Media-Wize

By Seamus Byrne in Media News on
Anthony Caruana has had a long stint as a freelance technology journalist, and has written across the gamut of industry publications. Always a freelancer, he also held long term roles with outlets including Lifehacker and Australian Macworld, and was the founding editor of Technology Decisions. His byline has popped up in pretty well every local outlet over the past 18 years.
In 2018 the start of a consultancy business, Media-Wize, was born and after two years of evolution Caruana recently decided it was time to hang up the press badge and focus on the new business.

We chatted to Anthony about the decision to end his journalistic career and his thoughts on the state of the industry in recent years.

How long has the shift been underway and what was the trigger for finally deciding it was time to go all in with the new business?

Kathryn, my co-founder and I, had the idea to create a media training consultancy at the end of 2018. But the decision to go all in, for me, really started to

Welsh signs on to AFL

By Jonas Lopez in Media News on
Sophie Welsh is coming to the AFL.

She hinted in a Tweet that a role at AFL.com.au is already open for her, having also stepped down from the Melbourne Herald-Sun. 

Welsh was with the paper for almost three years, working up from an internship to digital producer. 

Follow Welsh on Twitter @Soph_Welsh.

Australian Community Media brings back regional printing

By Jonas Lopez in Media News on
Australian Community Media (ACM) will resume printing of publications in regional NSW, SA, and Queensland next week, reported Mumbrella.

ACM chief marketing officer Paul Tyrrell said specific titles in the three states have been marked to be back on the presses, but some websites may be decommissioned in light of lower ad revenues. The funding for the printing will come from the government’s Public Interest News Gathering program.

For NSW, the papers are The Armidale Express, Bellingen Courier-Sun, the Dungog Chronicle, and Wingham Chronicle. The Wingham Chronicle’s official website, however, will be incorporated into that of the Manning River Times. The Bellingen Courier-Sun website was recently shut down following the activation of a new northern NSW title, the Northern Rivers Review. 

The Goondiwindi Argus will be the only ACM title in Queensland to resume printing, as will the Coastal Leader and Flinders News in SA.

The ACM was forced to close down much of its print public

Queens of iHeartPodcast

By Elliott Richardson in Media News on
Technology podcast Queens of the Drone Age has signed a partnership with ARN’s iHeartPodcast Network Australia.

The show, helmed by Australian journalists Rae Johnston, Tegan Jones, Angharad Yeo and Amanda Yeo covers tech news and opinions, launched in January 2021.

The iHeart Network approached the group following their second episode with the deal seeing the podcast now joining the iHeartPodcast stable and reaching wider audiences.

In a press release Amanda Yeo said she and her co-hosts were excited to join iHeart.

"We’re absolutely stoked to be joining the iHeartPodcast Network. We were thrilled when iHeart approached us after our second episode dropped in January, and joining forces just seemed like a no-brainer!
 
“Our vision for Queens of the Drone Age has always been to make tech friendly, accessible, and fun. Tech is for everyone, and it’s been heart-warming to see so many people tuning in to geek out with us every week. Working with the iHeartPodcast Network will

2CA adds breakfast host

By Jonas Lopez in Media News on
Canberra station 2CA Forever Classics has tapped Jen Seyderhelm to join Paul “Holmsey” Holmes on the breakfast circuit, starting 19 April, reported Radioinfo. 

Holmes, who has been hosting the show on his own since 2018, said Seyderhelm joining the show took some time to negotiate. 

“Jen and I have talked about working together for a long time and at last it’s happening! Plus she knows more about most things than I do,” he said.

“Holmesy and I are great mates. I can't wait to wake up every morning as part of a station I love, with a team of not just colleagues but friends, and connecting with the people of the Capital and surrounds through fun, music and real local radio,” added Seyderhelm, who is a seasoned podcaster and has worked with Radio Canberra.

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Caruana goes full-time with PR business Media-Wize
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Queens of the Drone Age signs on with iHeart Podcast Network.

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We asked the question on how media training became so combative, and experts shared their thoughts. ... Show more

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