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Ross leaves PC World behind for Filtered Media

By Phil Sim in Media News on
IDG’s PC World is on the lookout for a new editor, with Nick Ross’ long and colourful career as a technology journalist winding up next month as he becomes the latest hack to flip across into content marketing.
 
Ross will join Filtered Media, the content marketing firm founded by another former technology journalist Mark Jones, in four weeks time.
 
“It’s sad to be leaving journalism, but I’m looking forward to doing something different”, Ross told Influencing.
 
Because as Ross points out, technology journalism has “been my life” for the last 15 years. Ross arrived in Australia from the UK in 2005 to take on the role of editor of PC Authority, before embarking on a number of considerable challenges. These included founding his own digital magazine publishing entity, launching a tech-focused site on the ABC network, taking over the PC World editorship and having a crack at a publishing-tech start-up.
 
And while his new role in content marketing, is certainly another change-up, he doesn’t believe it will be all that different to the work he has been doing at PC World.
 
“What I’ve been doing for the past year and a half, has pretty much been content marketing, SEO optimisation with a bit of journalism mixed in,” he said.
 
“So really I’ll be doing much the same thing, just for private companies.”
 
Ross points out that his most recent job description, shows just how much the world of journalism has changed over the last decade.
 
“A lot of what I do now is marketing content, so as it comes on top of Google,” he said. “A huge proportion of publisher’s traffic these days comes from Google so if you’re going to write a review you’ve also got to know how to get it to the top of Google.”
 
Ross said he was attracted to working at Filtered, in particular, because he felt that CEO Mark Jones “gets the whole media landscape is changing weekly,” and with the gradual decline in the journalism ranks he feels that content marketing can only increase its share of the marketing pie

Not that Ross hasn’t given his best, at trying to do something positive for the publishing sector. For the past couple of years, Ross has been trying to launch a micro-payment start-up called Nanotransactions that would let readers pay tiny amounts based on factors like the amount of time they spent on a site. However, like his journalism career, Nanotransactions is being shelved for the moment.
 
That was result of being “badly let down” by his technical partners that had promised to build out the service, but had failed to get the product to launch.
 
“It was meant to be four weeks of work away from launch in March last year. By October, I was saying to them “where is it”? In the meantime, I’d been offered trials with publications in Australia like the SMH, and one large overseas player, and everyone was “sounds great, show it to us, and we’re interested”.

“But they just never delivered, so I’ve cut them loose and stopped it for now.”
 
Certainly Ross’s career has had its high and lows, probably more so than most. He said he was immensely proud, in the first instance, at reversing declining circulation at PC Authority, the role his journalism played in the battle against video game classification, as well as his epic NBN pieces, which were the centre of so much attention — both good and bad.
 
The bad, of course, were accusations that as a journalist at a public broadcaster, Ross wasn’t fulfilling his role of writing objectively about the project. That turned into a Media Watch controversy that even roped in now-Prime Minister Malcolm Turnbull. It’s an experience Ross described as “incredibly hurtful”.
 
“I learnt a lot about stress, anxiety and depression when Media Watched lied about that, and it was certainly the biggest low point of my career, and I don’t think I can ever forgive them,” Ross said. “However, I’m glad I was able to leave the ABC with my integrity intact.”
 
Ross hasn’t ruled out a return to journalism at some point down the track, but equally it’s not something he’s giving any active consideration to. He’ll remain at PC World for the next four weeks, where he’ll be focused on getting whoever takes over the position, trained up for the role.

“There aren’t too many reviewers out there with a lot of SEO experience, so the sooner we can get someone on board, the more help I can give them brushing up their skills in that area,” he said.
 
The position involves overseeing IDG’s two B2C mastheads, PC World and Good Gear Guide, with requirements as follows: 
 
  • Proven ability to review technology products.
  • An understanding of SEO and how to create content that is fundamentally justified by the Google-related traffic it brings in.
  • Ability to self-edit and publish grammatically-correct content without any other proof reading.
  • Be able to work with the commercial team, helping generate leads and building industry relationships without compromising editorial integrity.
  • Have a strong relationship with Australian technology industry and PR.
  • Ability to commission and edit third-party-written content.
  • Ability to write separate advertorial and custom content for the publisher and their clients.
  • Have moderate photography skills including editing.
  • Familiarity with Google Analytics.
  • Be able to work with a multimedia-rich Content Management System.

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Snow falls anew on Triple M Brisbane

By Jonas Lopez in Media News on

Graeme Snow has signed up with Triple M Brisbane as its new executive producer for The Big Breakfast with Marto, Margaux and Nick Cody.

He joined following a recent recruitment search and will start working on 27 July.

Snow came after three years with FOX Sports Queensland, and prior to that he was EP for former Triple M Brisbane breakfast shows The Cage and The Grill Team Brisbane.

“My time at Fox Sports was truly a fairy tale, from creating a human NRL trophy, to helping Fletch and Hindy survive four days in a bubble tent outside of Suncorp Stadium to being in the ring carrying the Australian flag for the Horn v Mundine fight, I had a ball. COVID19 brought this time to an end, and if it didn’t, the ducks wouldn’t have aligned for this position,” said Snow.

“Returning to Triple M really does feel like coming home. Anyone who has been lucky enough to work there will tell you that it really is like a massive family.”

SEN taps Riewoldt

By Jonas Lopez in Media News on

The Sports Entertainment Network (SEN) has welcomed Richmond Tigers AFL star Jack Riewoldt on board for a new weekly one-hour show on SEN1116, under the club’s partnership with Swinburne University of Technology.

Premiering at 6PM AEST on 13 July, Jack Riewoldt’s Tiger Time will feature Riewoldt’s thoughts on the current season including taking a look at the Tigers’ performance in the previous round. He will also talk with Richmond alumni and fans. 

The show will run for ten weeks.

“It’s been weird not having fans at our games this season, but I’m sure I’ll hear the Tiger Army loud and clear on Monday nights on SEN. I’m looking forward to chewing the fat with some special guests and chatting with listeners who I expect will have plenty to say each week! Hopefully we can turn on some good footy despite the difficult circumstances of this season and keep the conversation nice!” said Riewoldt.

Which-50 bought by Boardroom.Media

By Jonas Lopez in Media News on

Digital content portal Which-50 has been officially acquired by multimedia outfit Boardroom.Media. 

Which-50 editor-in-chief Andrew Birmingham said the purchase agreement was signed late last week. 

The brand and website will be retained as its staff is integrated within the Boardroom organizational structure. 

“We will keep writing the stories we have always written. We will also utilise the Boardroom Media capabilities and incorporate video and other multimedia into our coverage,” explained Birmingham.

“Another change the Which-50 audience should expect is to see a wider range of perspectives in stories. Traditionally we would interview chief digital officers, or CMOs or CIOs in our stories, or founders if they are an emerging business. With the expanded focus expect also to see more perspectives from CEOs, CFOs, HR, risk managers. We always wanted to do this in the past, but lacked the scale to do so.”

The acquisition came months into a pa

Knowing who journalists write for

By Seamus Byrne in Media News on

 

Following on from the question of having your contact buckets in order last week, and bouncing off Redrup’s 5 Minutes yesterday, there’s an important issue that constantly crops up in discussions with other journalists about what goes wrong in PR pitches.
 
“Why are you pitching me this? I would never write about this.”
 
The ‘me’ in that sentence is critical. We know why you’re pitching it. It’s your job.
 
But if you treat everyone in your contact bucket as exactly the same – a generic list that tells your client you contacted THIS MANY journalists – then you get a reputation as a timewaster that starts to get filtered into our own special bucket… the ‘Ignore’ list.
 
Journalists are under the pump. Overworked. Underpaid. Time poor. And when I say that I don’t want to discount that PR teams are also under a lot of pressure to move fast and hit targets. But, like those

3MP radio back on the air

By Jonas Lopez in Media News on

The ACE Radio Network has officially reactivated Victoria regional station 3MP.

The network stated that the new 3MP will be an Easy Music station catering to the Mornington Peninsula over 1377AM. It will also be available on Melbourne DAB+, iHeartRadio, and CRA’s RadioApp. 

SEN granted ACE Radio the licence. 

Launching out of Frankston in July 1976, the original station, 3MP Classic Hits, was changed when the Pacific Star Network rebranded it as Classic Rock Radio in 2016.

ACE Radio announcer Emily Canning kicked off the broadcast on Friday night. 

John Vertigan and Julie Strini are hosting The Easy Breakfast, followed by Canning from 9AM to 3PM. Cathy Jubb is on drive and primetime duties from 3PM to 9PM, while Dave Drinkell goes on the late-night run.

Hamilton exits MTV

By Jonas Lopez in Media News on

Lisa Hamilton has bowed out of MTV Australia.

She will be up for freelance opportunities.

Hamilton had been with MTV since 2013, when she came in as writer for MTV Travel Co. She later moved up to writing for MTV Style and MTV News, and later promoted to VJ and editor of MTV.com.au.

Follow Hamilton on LinkedIn.

5 minutes with Yolanda Redrup

By Seamus Byrne in Media News on
When she’s not breaking news at the AFR, you might find Yolanda Redrup in the pool, on a run, or chowing down on popcorn while smashing out words on a deadline. Here’s her 5 Minutes with Influencing Tech.
 
What do you do and where does your work appear?
I’m a technology and healthcare reporter for The Australian Financial Review. You’ll see my stories appearing in the daily paper, as well as the Tuesday tech section.
 
Anything else in your career you’ve been known for?
I moderate panels at events and you might also hear me pop up on podcasts every so often.
 
What did you really want to be when you were growing up?
When I was a kid I wanted to be an astronaut because I loved space, but I quickly realised that was unrealistic because I hated amusement park rides that went upside down… or really fast. I knew I wouldn’t get through the training. By the time I was in my early teens I’d settled on becoming a journalis

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