Ross leaves PC World behind for Filtered Media

By Phil Sim in Media News on
IDG’s PC World is on the lookout for a new editor, with Nick Ross’ long and colourful career as a technology journalist winding up next month as he becomes the latest hack to flip across into content marketing.
 
Ross will join Filtered Media, the content marketing firm founded by another former technology journalist Mark Jones, in four weeks time.
 
“It’s sad to be leaving journalism, but I’m looking forward to doing something different”, Ross told Influencing.
 
Because as Ross points out, technology journalism has “been my life” for the last 15 years. Ross arrived in Australia from the UK in 2005 to take on the role of editor of PC Authority, before embarking on a number of considerable challenges. These included founding his own digital magazine publishing entity, launching a tech-focused site on the ABC network, taking over the PC World editorship and having a crack at a publishing-tech start-up.
 
And while his new role in content marketing, is certainly another change-up, he doesn’t believe it will be all that different to the work he has been doing at PC World.
 
“What I’ve been doing for the past year and a half, has pretty much been content marketing, SEO optimisation with a bit of journalism mixed in,” he said.
 
“So really I’ll be doing much the same thing, just for private companies.”
 
Ross points out that his most recent job description, shows just how much the world of journalism has changed over the last decade.
 
“A lot of what I do now is marketing content, so as it comes on top of Google,” he said. “A huge proportion of publisher’s traffic these days comes from Google so if you’re going to write a review you’ve also got to know how to get it to the top of Google.”
 
Ross said he was attracted to working at Filtered, in particular, because he felt that CEO Mark Jones “gets the whole media landscape is changing weekly,” and with the gradual decline in the journalism ranks he feels that content marketing can only increase its share of the marketing pie

Not that Ross hasn’t given his best, at trying to do something positive for the publishing sector. For the past couple of years, Ross has been trying to launch a micro-payment start-up called Nanotransactions that would let readers pay tiny amounts based on factors like the amount of time they spent on a site. However, like his journalism career, Nanotransactions is being shelved for the moment.
 
That was result of being “badly let down” by his technical partners that had promised to build out the service, but had failed to get the product to launch.
 
“It was meant to be four weeks of work away from launch in March last year. By October, I was saying to them “where is it”? In the meantime, I’d been offered trials with publications in Australia like the SMH, and one large overseas player, and everyone was “sounds great, show it to us, and we’re interested”.

“But they just never delivered, so I’ve cut them loose and stopped it for now.”
 
Certainly Ross’s career has had its high and lows, probably more so than most. He said he was immensely proud, in the first instance, at reversing declining circulation at PC Authority, the role his journalism played in the battle against video game classification, as well as his epic NBN pieces, which were the centre of so much attention — both good and bad.
 
The bad, of course, were accusations that as a journalist at a public broadcaster, Ross wasn’t fulfilling his role of writing objectively about the project. That turned into a Media Watch controversy that even roped in now-Prime Minister Malcolm Turnbull. It’s an experience Ross described as “incredibly hurtful”.
 
“I learnt a lot about stress, anxiety and depression when Media Watched lied about that, and it was certainly the biggest low point of my career, and I don’t think I can ever forgive them,” Ross said. “However, I’m glad I was able to leave the ABC with my integrity intact.”
 
Ross hasn’t ruled out a return to journalism at some point down the track, but equally it’s not something he’s giving any active consideration to. He’ll remain at PC World for the next four weeks, where he’ll be focused on getting whoever takes over the position, trained up for the role.

“There aren’t too many reviewers out there with a lot of SEO experience, so the sooner we can get someone on board, the more help I can give them brushing up their skills in that area,” he said.
 
The position involves overseeing IDG’s two B2C mastheads, PC World and Good Gear Guide, with requirements as follows: 
 
  • Proven ability to review technology products.
  • An understanding of SEO and how to create content that is fundamentally justified by the Google-related traffic it brings in.
  • Ability to self-edit and publish grammatically-correct content without any other proof reading.
  • Be able to work with the commercial team, helping generate leads and building industry relationships without compromising editorial integrity.
  • Have a strong relationship with Australian technology industry and PR.
  • Ability to commission and edit third-party-written content.
  • Ability to write separate advertorial and custom content for the publisher and their clients.
  • Have moderate photography skills including editing.
  • Familiarity with Google Analytics.
  • Be able to work with a multimedia-rich Content Management System.

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More Media News

32 staff out from the West Australian

By Jonas Lopez in Media News on

The West Australian Newspapers (WAN) group is farewelling 32 staff who have all accepted redundancies.

WAN editor Anthony de Ceglie said the move was part of long-term plans to integrate The West Australian and the Sunday Times staff into a seven-day newsroom.

Some of those moving on from The West are hardened veterans such as state political editor Gary Adshead and health editor Cathy O'Leary, both 2018 WA Media Awards honourees.

"It's always sad to see people go, there's a trauma involved in saying goodbye to legends of the game. Gary is definitely one of them, but we move on. The show goes on and there'll obviously be a paper put out tomorrow still. So to be honest, the real tragic part of Gary leaving is I feel like I've only had a few months to work with him," de Ceglie said of Adshead.

Magazine editor Sue Yeap, politics reporters Daniel Mercer and Phoebe Wearne, general news reporter Claire Tyrell, and sports reporter Bridget Lacy, among others,

Game Informer's Australian edition ends

By Craig Daveson in Media News on
Game Informer Australia is set to be replaced by the US edition as a result of cuts made by EB Games and its parent company Gamestop.
 
Australian editor David Milner announced the news in a lengthy social media post today, which marks his final as editor of the publication.
 
In that post, Milner attributed the closure to Gamestop’s inability to find a buyer in recent months, and a drop in the company’s share price.
 
As Game Informer’s Australian editor, Milner was responsible for 68 issues of the magazine, which is one of few Australian made specialist gaming publications still on the shelves.
 
“I don't know what’s next. I need time to think. This is a job that never slept; even when I was on holiday I was checking emails, managing crises, handling social media, always thinking about the next deadline,” said Milner.
 
“I once brought my laptop to the MCG and subbed magazine pages during the Boxing Day

10 launches new podcast

By Jonas Lopez in Media News on

Network 10 and Acast have launched a new political podcast show under the 10 Speaks brand, called The Professor and the Hack.

Hosted by 10 network political editor Peter van Onselen and national affairs editor Hugh Riminton, the show aims to tackle various political issues that may be relevant to Australians as the general election draws near.

“When it comes to politics, Peter and Hugh are world-class and their banter, insights and take on the world is unique, accessible and relatable. I may be biased of course, but I’d highly recommend the first episode to those who enjoy good ol’ political banter,” said 10 CEO Paul Anderson.

Fitzgerald appointed to Tonic board

By Jonas Lopez in Media News on

Tonic Health Media‘s board is now bolstered with Anthony Fitzgerald.

Fitzgerald comes in as Tonic continues to push ahead with its expansion. The Tonic appointment is his first since leaving Multi-Channel Network last October after 15 years as CEO. He also served 18 years heading Seven’s sales division.

“Anthony has continually challenged the status quo for many years which is exactly what Tonic is doing,” said Tonic CEO, Dr Matthew Cullen.

“His vision, expertise and passion will help us meet our goal of improving health literacy and outcomes for all Australians.”

Get to know Fitzgerald on LinkedIn.

Your Money online site shuttered

By Jonas Lopez in Media News on

NewsCorp Australia and Nine have agreed to close down the website component of finance platform Your Money.

Your Money CEO Kylie Merritt said the decision was made to integrate its content with NewsCorp Australia’s platforms, starting with News.com.au. Your Money’s presence continues on social media channels, 9Now, and Foxtel Go.

Your Money was launched six months ago as part of a collaboration between News Corp and Nine, involving a stand-alone digital presence, television channel and social media accounts.

Four personnel connected with running the website have agreed to move on. Your Money digital operations head David Ash resigned several weeks ago.

Books+Publishing shuffles senior staff

By Jonas Lopez in Media News on

ANZ book industry portal Books+Publishing has made some editorial changes.

The company announced that current editor-in-chief Andrew Wrathall is moving up to production manager; the job now puts him in charge of the company CRM systems, print production, and running the official website. He has been with the company for a decade, spending most of it as publishing and digital media coordinator.  

Kelsey Oldham is moving up from assistant editor to editor. She is relatively new to the company having joined last August. Sarah Farquharson is promoted from news editor to managing editor. The two of them join digital editor Brad Jefferies in the company’s editorial circle.

NewsCorp Australia mobilises political journo crew

By Jonas Lopez in Media News on

NewsCorp Australia has marshalled its political reporting team for in-depth coverage of the upcoming federal elections.

The consortium stated that each politics reporter handling the newspaper mastheads from metro to community level, News.com.au, Storyful, and SKY News, are committed to the endeavour.

These include The Daily Telegraph’s Anna Caldwell and Sheradyn Holderhead, Melbourne Herald Sun’s James Campbell, The Courier-Mail’s Renee Viellaris and The Adelaide Advertiser’s Jade Gailberger and Matt Smith.

Health correspondent Sue Dunlevy, political reporter Claire Bickers, senior writer Paul Toohey, cost of living editor John Rolfe and personal finance experts Sophie Elsworth and Anthony Keane are also tagging in with discussions on the elections’ effect on their fields. SKY News hosts Peta Credlin, David Speers, and Paul Murray will even write op-eds for metro and regional papers.

A multichannel campaign called Truth Builds Trust is also being ang

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