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Publicist Danielle Orlando launches freelance consultancy Orlando Media

By Briana Healey in Marcoms News on
After four years at Southern Cross Austereo in Perth, publicist-cum-radio producer Danielle Orlando has left the broadcaster to launch her own namesake communications consultancy, Orlando Media.
A qualified journalist, Orlando has worked as a jack of all trades at Hit 92.9 and Mix 94.5, with daily responsibilities ranging from sourcing PR opportunities to regular stints as an announcer, panel operator, music assistant, show producer, videographer and digital content writer.
Orlando additionally co-hosted a late night music program called The Pulse every Thursday night, where she conducted interviews with artists including Dami Im, Rudimental, George Ezra, Icona Pop, Ricki Lee, Havana Brown, Harrison Craig, Broods, Illy, 360, and The Stafford Brothers.
“I absolutely loved working for Southern Cross Austereo and learnt so much in my four years with the company.  It was a really big decision and a huge step outside what was my comfort zone for all those years,” Orlando told Influencing.
Her new venture will disseminate presenting services across radio, TV and online outlets, digital videography, photography, events MC, voice-over work, copywriting and assorted communications services.
“I set up Orlando Media just a few days after resigning. It was important that I bounced off the motivation I had so that it built traction rapidly. I was quick to get the word out that I was available for freelance work and within a week, I had two jobs booked in which was really reassuring to me that I’d made the right decision,” she said.
Orlando explained her key motivations in embarking upon a freelance career were job flexibility and the ability to work for herself, on top of a passion for creating ‘big picture’ ideas and helping other people to launch local businesses.
“This industry is really like no other. There’s the opportunity to do so many great things. I’m constantly thinking of how to be bigger and better with what you do, how to be more creative and how to challenge yourself whilst having fun,” she said.
Three weeks into the launch, Orlando has been busy setting up client meetings, handling administration and investigating upcoming work opportunities in Perth, as well as building an Instagram following and brand new website.
Orlando added that in 2016 she is focused on establishing Orlando Media in the Perth industry and is keen to strike up new working relationships with both journalists and public relations professionals.
“With starting up my new venture, I’ve taken the time to let them know what I’m available for and how I can help them in hope that on one of their future projects, they’ll remember what I can offer and remember that I’m there,” she said.
“Perth people are so passionate about our city and the potential that it has, so it’s going to be great to have Orlando Media out there to get creative with businesses, and see how it can help people about town. I’m bundling together what I know and what I can do to kick Orlando Media off, and with the help of my amazing partner, Luke - I’m really excited to see where it goes.”
To contact Danielle, email or follow her Tweets at @danielleleeo.

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