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Publicist Danielle Orlando launches freelance consultancy Orlando Media

By Briana Healey in Marcoms News on
After four years at Southern Cross Austereo in Perth, publicist-cum-radio producer Danielle Orlando has left the broadcaster to launch her own namesake communications consultancy, Orlando Media.
A qualified journalist, Orlando has worked as a jack of all trades at Hit 92.9 and Mix 94.5, with daily responsibilities ranging from sourcing PR opportunities to regular stints as an announcer, panel operator, music assistant, show producer, videographer and digital content writer.
Orlando additionally co-hosted a late night music program called The Pulse every Thursday night, where she conducted interviews with artists including Dami Im, Rudimental, George Ezra, Icona Pop, Ricki Lee, Havana Brown, Harrison Craig, Broods, Illy, 360, and The Stafford Brothers.
“I absolutely loved working for Southern Cross Austereo and learnt so much in my four years with the company.  It was a really big decision and a huge step outside what was my comfort zone for all those years,” Orlando told Influencing.
Her new venture will disseminate presenting services across radio, TV and online outlets, digital videography, photography, events MC, voice-over work, copywriting and assorted communications services.
“I set up Orlando Media just a few days after resigning. It was important that I bounced off the motivation I had so that it built traction rapidly. I was quick to get the word out that I was available for freelance work and within a week, I had two jobs booked in which was really reassuring to me that I’d made the right decision,” she said.
Orlando explained her key motivations in embarking upon a freelance career were job flexibility and the ability to work for herself, on top of a passion for creating ‘big picture’ ideas and helping other people to launch local businesses.
“This industry is really like no other. There’s the opportunity to do so many great things. I’m constantly thinking of how to be bigger and better with what you do, how to be more creative and how to challenge yourself whilst having fun,” she said.
Three weeks into the launch, Orlando has been busy setting up client meetings, handling administration and investigating upcoming work opportunities in Perth, as well as building an Instagram following and brand new website.
Orlando added that in 2016 she is focused on establishing Orlando Media in the Perth industry and is keen to strike up new working relationships with both journalists and public relations professionals.
“With starting up my new venture, I’ve taken the time to let them know what I’m available for and how I can help them in hope that on one of their future projects, they’ll remember what I can offer and remember that I’m there,” she said.
“Perth people are so passionate about our city and the potential that it has, so it’s going to be great to have Orlando Media out there to get creative with businesses, and see how it can help people about town. I’m bundling together what I know and what I can do to kick Orlando Media off, and with the help of my amazing partner, Luke - I’m really excited to see where it goes.”
To contact Danielle, email or follow her Tweets at @danielleleeo.

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More Marcoms News

Russell leaves Twitter ANZ

By Jonas Lopez in Marcoms News on

Stewart Russell has departed his ANZ regional communications lead position at social media network Twitter.

He stated in a series of Tweets and on a LinkedIn post that he was ready to leave the company and fly home to the UK. 

Russell first joined Twitter in August 2013 as part of Twitter UK’s communications department and went to Sydney in April 2019 to lead the ANZ regional team.

He can be reached on Twitter @StewartRussell.

Aruga scores fresh clients and staff

By Jonas Lopez in Marcoms News on

Integrated communications agency Aruga is entering autumn with more staff and new, expanded accounts, reported Mumbrella.

Sarah Wilson joins as PR accounts director. She wields nearly 20 years’ experience, mostly marketing and events management for News Corp Australia, and two hospitality businesses in Rockhampton, QLD.

Sia Cambaclis starts as social media accounts manager. She just finished three years running accounts at The Red Republic. 

Isaac Purcell takes up a senior graphic designer post. He recently exited Urbis after two years.

On the client side, Aruga has announced a raft of new accounts and expanded campaigns.. 

On the new accounts list, Aruga is now in action for Tourism Whitsundays, Economic Development Queensland Northshore (Brisbane), Tourism Bundaberg, Brisbane Festival 2021, Tattersall’s Club, the Brisbane Cycling Festival, UQIMB Soils for Science, Burger Urge, and the Institute of Modern Art.

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New promotions in at Havas

By Jonas Lopez in Marcoms News on

The Havas Group has unveiled a number of new executive promotions.

The conglomerate announced that One Green Bean CEO Simone Gupta is now the CEO of Havas PR Australia, with both One Green Bean and RED Havas under her aegis. She will continue as One Green Bean CEO while working alongside RED Havas MD Steve Fontanot.

“Simone is a trusted and experienced leader and has worked successfully within a creative group environment in the past. In her role as CEO of One Green Bean, and as an integral part of the Havas Village leadership team, Simone has shown herself to be smart, decisive, empathetic, and resilient,” said Havas Group ANZ chairman Anthony Freedman.

Over at the Havas Media Group, Danni Dimitri has been elevated to the new head of strategy, Sydney. She had been the company strategy director for three years. 

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Enero lets go of Frank PR stake

By Jonas Lopez in Marcoms News on

Enero Group Ltd has sold its majority shares in Frank PR (pictured).

The ASX reported that Frank PR founder and chairman Graham Goodkind and managing director Alex Grier closed a deal with Enero to buy its 75 per cent stake in the company, which it originally acquired in 2007. The final amount is estimated to be $1.5m in cash.

Goodkind and Grier owned part of Frank PR’s 25 per cent minority stake.

“At heart we’re entrepreneurs, so we have always been keen to take the business independent again one day. I am grateful to Brent Scrimshaw and the Enero board for the way they have conducted negotiations and wish the group every success in the future,” said Goodkind.

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Red Havas Australia’s Health boss, Sue Cook, said the extra focus on health over the past two years, as well as a growth in healthcare clients, led the company to set up the new offering.
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WE Communications Australia tweaks leadership

By Jonas Lopez in Marcoms News on

WE Communications Australia has made changes to its executive line-up.

The agency announced that CEO Gemma Hudson is moving up as EVP for health innovation and growth, with a key remit being bolstering healthcare-based accounts in the APAC region.

“Gemma is an exceptional global health leader and has been instrumental in developing the agency’s health practice in Australia and leading international, cross-market client relationships within the agency’s network,” said WE Communications EVP for Singapore/Australia Rebecca Wilson.

Dan Woods is now managing director. He had been the agency’s acting CEO for most of 2020, and was recently appointed part-time board member of the PRIA Registered Consultancies Group Advisory Council.

EVH back on Moet Hennessy list

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Communications agency EVH has resumed PR account representation for Moet Hennessy Australia’s spirits portfolio.

The deal will see EVH oversee the local marketing strategy for each Moet Hennessy brand, with its work including media, talent, activations, and partnerships.

The first assignment for the deal is a campaign for Hennessy in light of being named as an official drink brand for the NBA. 

“Throughout the year, Hennessy will celebrate the tradition and mindset of basketball fans in Australia and throughout the world through a range of events, activations and localised content,” said EVH founder and managing director Emma van Haandel.

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