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Publicist Danielle Orlando launches freelance consultancy Orlando Media

By Briana Healey in Marcoms News on
After four years at Southern Cross Austereo in Perth, publicist-cum-radio producer Danielle Orlando has left the broadcaster to launch her own namesake communications consultancy, Orlando Media.
A qualified journalist, Orlando has worked as a jack of all trades at Hit 92.9 and Mix 94.5, with daily responsibilities ranging from sourcing PR opportunities to regular stints as an announcer, panel operator, music assistant, show producer, videographer and digital content writer.
Orlando additionally co-hosted a late night music program called The Pulse every Thursday night, where she conducted interviews with artists including Dami Im, Rudimental, George Ezra, Icona Pop, Ricki Lee, Havana Brown, Harrison Craig, Broods, Illy, 360, and The Stafford Brothers.
“I absolutely loved working for Southern Cross Austereo and learnt so much in my four years with the company.  It was a really big decision and a huge step outside what was my comfort zone for all those years,” Orlando told Influencing.
Her new venture will disseminate presenting services across radio, TV and online outlets, digital videography, photography, events MC, voice-over work, copywriting and assorted communications services.
“I set up Orlando Media just a few days after resigning. It was important that I bounced off the motivation I had so that it built traction rapidly. I was quick to get the word out that I was available for freelance work and within a week, I had two jobs booked in which was really reassuring to me that I’d made the right decision,” she said.
Orlando explained her key motivations in embarking upon a freelance career were job flexibility and the ability to work for herself, on top of a passion for creating ‘big picture’ ideas and helping other people to launch local businesses.
“This industry is really like no other. There’s the opportunity to do so many great things. I’m constantly thinking of how to be bigger and better with what you do, how to be more creative and how to challenge yourself whilst having fun,” she said.
Three weeks into the launch, Orlando has been busy setting up client meetings, handling administration and investigating upcoming work opportunities in Perth, as well as building an Instagram following and brand new website.
Orlando added that in 2016 she is focused on establishing Orlando Media in the Perth industry and is keen to strike up new working relationships with both journalists and public relations professionals.
“With starting up my new venture, I’ve taken the time to let them know what I’m available for and how I can help them in hope that on one of their future projects, they’ll remember what I can offer and remember that I’m there,” she said.
“Perth people are so passionate about our city and the potential that it has, so it’s going to be great to have Orlando Media out there to get creative with businesses, and see how it can help people about town. I’m bundling together what I know and what I can do to kick Orlando Media off, and with the help of my amazing partner, Luke - I’m really excited to see where it goes.”
To contact Danielle, email or follow her Tweets at @danielleleeo.

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More Marcoms News

We Are Different lands Berocca account deal

By Jonas Lopez in Marcoms News on

PR outfit We Are Different has assumed the account for vitamin drink Berocca.

The deal calls for We Are Different to run Berocca’s PR, social, and influencer operations in the ANZ region. 

Berocca already has a strong following among Australians as a hangover cure.  

“Berocca is an iconic brand – one that many of us would already recognise. Our aim is to drive further growth by unlocking the brand’s unique point of difference and using this to develop ideas and content that will help users reconsider and purchase Berocca again and again. We couldn’t be more delighted by the partnership,” said We Are Different founder Stuart Terry.

Wunderman Thompson helps in NSW Rural Fire Service NYC ad

By Jonas Lopez in Marcoms News on

Wunderman Thompson has joined forces with the NSW Rural Fire Service to express gratitude in New York City’s Times Square for international solidarity with Australia’s emergency crews during the bushfires.

Silvercast helped out by setting up a 23.4m digital billboard (pictured). 

The billboard shows a short video of a to-scale forest with the caption “Imagine fighting a bush fire higher than this billboard” appearing as the forest quickly catches fire, finished up by “Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support” against a black background.

“With Australia having experienced one of the worst fire seasons in history, there has never been a more important time for us to recognise our firefighters, both locally and internationally, who have bravely battled the bush fires to keep our country and people safe. It has been a privilege to work alongside NSW Rural Fire Service a

Morey Media earns Carly account

By Jonas Lopez in Marcoms News on

Morey Media has won the PR account representation for Aussie car subscription app service, reported B and T.

Established in 2019, Carly offers drivers options to subscribe to the vehicle most appropriate to their needs via I-Motor, without issues such as car finance, long lock-in contracts, and big upfront fees. 

Chris Noone, CEO of Carly’s parent firm Collaborate Corp, said Morey’s unique approach to the product and direct relevance to Australian motorists was critical to the account win.

“We are excited to be working with Carly, which is shifting Australians’ mindset from car ownership to convenient access and offering the automotive industry a new revenue stream,” added Morey Media CEO Jane Morey.

“Being part of this revolutionary model will inspire us as we work to drive the growth of Carly’s flexible car subscription platform and affirm its position as the flexible alternative to car ownership and long-term finance for Au

New clients added to Sling and Stone list

By Jonas Lopez in Marcoms News on

PR agency Sling & Stone is facing 2020 with a slew of fresh clients, reported Mumbrella.

On the Australian front, the agency is tasked to work on ticketing platform Eventbrite, designer dress rental company Glam Corner, business document developer Qwilr, plant-based meat startup Fable, and Stitch, a companionship website for people over 50 years old. 

Sling & Stone also landed new client work in New Zealand, with the agency handling PR duties for KiwiSaver vendor kōura.

Accounts encompassing the ANZ region and the US are also active. 

Sling & Stone landed the ANZ representation for Zwift, which has developed an app-based indoor training game for runners and spin cyclists. The agency is running the ANZUS account for Australian reusable coffee cup manufacturer Keep Cup. 

“These clients inspire us and telling their story is what we get out of bed every day to do. Some of them are already household names, others are innovators you’ll hear a lot

Kate and Co back on Melbourne Fashion Week gig

By Jonas Lopez in Marcoms News on

Kate & Co PR has won the account rights for this year’s Melbourne Fashion Week (MFW), running from 27 August to 3 September. 

The deal will see the agency develop a comprehensive and integrated PR strategy for the trade show. Kate & Co PR previously handled the MFW in 2016 and 2017.

“We are delighted to welcome the MFW account back to our agency. Our fashion team are dedicated, passionate and live and breathe all things related to the Australian fashion and retail industry so it’s a perfect fit for us,” said Kate & Co Managing Director Kate Keane.

Lambley earns Herd MSL group MD spot

By Jonas Lopez in Marcoms News on

Marcomms agency Herd MSL has tapped Skye Lambley (pictured) as its new group managing director. 

She was chosen for the post on account of her year-long run as the head of Herd MSL satellite agency N2N Communications. 

The group MD post will replace the CEO position, which had been vacant when Vanessa Liell exited for family reasons.

“I’m excited to welcome Skye to her new role leading one of the most-awarded PR agency groups in the country. Since Skye joined us, she has proven to be a trusted advisor to our clients and a passionate leader to our people. Her collaborative spirit and adaptability within our Group makes her the perfect leader for our PR business,” said Publicis Group ANZ CEO Michael Rebelo.

Get to know Lambley on LinkedIn.

Wunderman Thompson aids in new Nutri-Grain campaign

By Jonas Lopez in Marcoms News on

Wunderman Thompson Australia is collaborating with Kellogg’s on a new campaign for its Nutri-Grain cereal, called “Unstoppable Stories.”

Featuring two 15-second and two 30-second commercials, the campaign features eight-time world BMX champion Caroline Buchanan and Australian Pro freestyle BMX biker Rhys Kember as they tackle a track set featuring a giant-size Nutri-Grain pack, bowl, and flakes. 

The message is based on Kember and Buchanan’s personal struggles on and off the bike, and how they were able to rise above them all.

“We wanted to show Nutri-Grain’s brand message of ‘unstoppable’ in a larger than life way. With a three-story tall Nutri-Grain pack and cereal bowl, we created the ultimate BMX track for Buchanan and Kember; two athletes who embody an unstoppable attitude,” said Wunderman Thompson national chief creative officer Simon Langley.

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