Provatas comes aboard WE Buchan

By Jonas Lopez in Marcoms News on
WE Buchan announced today that Nichole Provatas has signed on as its new digital and social chief, alongside two other new hires in Hannah Heather and Louise Proctor.
Provatas brings with her to the job a decade of communication expertise, which includes digital communication strategy stints at Edelman Australia, Edelman Digital New York, and WE Communications New York.
“Nichole is a WE Buchan alumni, having worked with us at the very start of her career and her return is a testament to the inclusive and nurturing culture that we foster. The next three years will be an exciting time for the agency as we continue to expand our digital and social media offerings, as well as driving growth across the business. Nichole’s wealth of global digital and social media experience will ensure we continue to achieve high impact results for our clients, and deliver the best standard of digital and social media services,” WE Buchan CEO Rebecca Wilson said.
Hannah Heather is a now an account director for the agency’s consumer team while Louise Proctor joins the technology division as senior account manager. The move comes as WE Buchan is expanding its reach in the consumer and technology fronts.

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Citadel-MAGNUS welcomes new Perth AD

By Jonas Lopez in Marcoms News on

Corporate PR agency Citadel-MAGNUS has hired Yvonne Ball to be the Perth office’s new assistant director.

Ball has a strong pedigree in corporate communications, having worked for energy firm Woodside Energy Ltd and mining firm Fortescue Metals Group and later became APAC regional director for Royal Bank of Canada.

She also has a raft of business journalism experience, earning her stripes at the Australian Financial Review and Dow Jones Newswires, among others.

“Yvonne is a highly experienced and well regarded communication professional. Her appointment to Citadel-MAGNUS strengthens our team on many levels, not least through her national and regional relationships in the media, but also with a number of leading companies,” said agency managing director John Gardner.

PRIA announces Golden Target winners

By Jonas Lopez in Marcoms News on

The Public Relations Institute of Australia (PRIA) held its annual Golden Target Awards last night at the Sydney Opera House, with what is reportedly the largest-ever field of nominees spread across 29 categories.

“There is no higher honour in Australia for Public Relations and Communication professionals than winning a National Golden Target Award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country,” said PRIA CEO Anne Howard.

“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”

Red Agency went on a roll as in the recent State Awards, winning the Large Consultancy of the Yea

Red welcomes and promotes fresh talent

By Jonas Lopez in Marcoms News on
Red Agency has shared details on a new round of fresh staff movements.
As reported by B&T, the company took in Mary Proulx and Alex Erasmus as fresh hires. Proulx is the agency’s new social media director, reporting to Head of Social Davitha Ghiassi. Proulx, who hails from Canada, will manage social media activities at the Red Agency’s three offices, especially with the launch of the company’s new #RedSocial campaign. Erasmus is a senior account director at the Sydney office, tackling various tech accounts. He has years of experience handling campaigns in Europe, New Zealand, and Japan.
On the lateral movement front, current client services director Grant Richmond-Coggan is now business director. He has been with the company for two years and will aid in the generation of strategic content for interested clients.
“Grant’s promotion and the new hires are a result of the team’s tremendous efforts in previous months to contin

Keep Left drinks up to Domaine Chandon account

By Jonas Lopez in Marcoms News on
PR agency Keep Left has won over Yarra Valley winery Domaine Chandon as a new client.
The first assignment under this partnership is a campaign to build up content awareness and organise events themed around the winery’s 30th anniversary celebrations, looking back on its history. Keep Left will also hold a special online competition for Domaine Chandon’s newly-refurbished hospitality centre.    
“The story of Domaine Chandon highlights a remarkable pioneering journey and provides great opportunities to hero the many hands that have contributed to our success. Looking back on 30 years of commitment to excellence, we are privileged to celebrate an outstanding history and heritage, ” said estate director Shaine de Venny.
“Through a range of communication initiatives, we want to capture the confluence of meaningful moments in Chandon’s history and award-winning products, demonstrating the planning, patience and pers

Agent99 supports book launch

By Jonas Lopez in Marcoms News on
PR company Agent99 has been put in charge of handling the launch of Sam Cawthorn’s second book, Storyshowing.
The company originally took care of building audience interest for Cawthorn’s first book, Bounce Forward. For Storyshowing, Agent99’s overall plan is to use mainstream and niche vertical media outlets in generating awareness for the book and also promote the Speakers Institute, Cawthorn’s training school for aspiring professional speakers.
“I am extremely happy to be working with respected agency Agent99 for this book launch. I have always been impressed with their expertise and the innovative PR tactics they execute. Storyshowing has the ability to help anyone who wants to use stories to convey an idea or have an impact, by building a connection with the heads and hearts of their audience,” Cawthorn said.
“We’re thrilled that Sam has chosen to work with us again and we are very pleased with the campaign re

Red Agency lands account

By Jonas Lopez in Marcoms News on
PR outfit Red Agency has welcomed popular travel website as one of its clients, Mumbrella reported today.
A representative stated that Red will be hired to assist in marketing the website for international campaigns and craft new creative content geared towards Australian travelers.
The development comes off an already successful October run for Red Agency, with fresh gongs at the PRIA State Awards as well as signing on with renewable energy firm Neoen.

Piccolo sports new label

By Jonas Lopez in Marcoms News on
Piccolo PR has reorganised itself from a traditional PR outfit to offer additional integrated media services for consumer brands.

Where Piccolo’s original corporate thrust used to tackle assignments for homeware, interior and children’s goods companies, the newly rebranded Piccolo will now take on partnerships across multiple industries, including health and fitness, food and beverages, fashion, digital, beauty, and travel. 
“The evolution within the communications industry has created new opportunities for growth. It was time. We recognized the growing change in platforms and communications, and heard our client’s requests for integrated solutions,” said Piccolo founder Sarah Cichy.
“We launched with fierce determination to specialise in the areas of homewares & design, and the Kid’s sector and in a short space of time have successfully managed to do so. It was time to step up and stretch out into other areas, otherwi

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