Provatas comes aboard WE Buchan

By Jonas Lopez in Marcoms News on
WE Buchan announced today that Nichole Provatas has signed on as its new digital and social chief, alongside two other new hires in Hannah Heather and Louise Proctor.
 
Provatas brings with her to the job a decade of communication expertise, which includes digital communication strategy stints at Edelman Australia, Edelman Digital New York, and WE Communications New York.
 
“Nichole is a WE Buchan alumni, having worked with us at the very start of her career and her return is a testament to the inclusive and nurturing culture that we foster. The next three years will be an exciting time for the agency as we continue to expand our digital and social media offerings, as well as driving growth across the business. Nichole’s wealth of global digital and social media experience will ensure we continue to achieve high impact results for our clients, and deliver the best standard of digital and social media services,” WE Buchan CEO Rebecca Wilson said.
 
Hannah Heather is a now an account director for the agency’s consumer team while Louise Proctor joins the technology division as senior account manager. The move comes as WE Buchan is expanding its reach in the consumer and technology fronts.
 
 

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Viva! welcomes F/NE to GlobalHealth PR

By Jonas Lopez in Marcoms News on

South African health communications consultancy F/NE is now part of VIVA! Communications’ remit as service provider to the GlobalHealthPR network.

The Johannesburg-based agency sought partnership with GlobalHealthPR to further cultivate communications ties with various international healthcare providers and apply it towards improving the quality of the healthcare industry in Africa.

F/NE stated that the development is essential considering at least half of all Africans need steady access to modern healthcare services. The providers comprise pharmaceutical companies, medical-device manufacturers, and advocacies, among others.

“F/NE will inject significant strength into our unique global healthcare communications network and offer all partners, invaluable strategic communication insights and expertise which we can all share with our respective clientele,” said VIVA! Communications head Kirsten Bruce.

Bio-Oil on Red Agency client list

By Jonas Lopez in Marcoms News on
Skincare treatment company Bio-Oil has landed the PR and communications services of Red Agency, B&T revealed today.   

The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.

Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.

“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work

Cannings Purple welcomes new CEO

By Jonas Lopez in Marcoms News on

Perth PR outfit Cannings Purple has filled in a new CEO position, with current director Annette Ellis assuming the helm.

Ellis’ new position will put her in overall coverage of the company’s daily operations. As part of the new organizational structure, current associate director Fran Lawrence will be promoted to corporate affairs director. Current managing director Warrick Hazeldine will be tasked to outline the company’s strategic direction while “providing clients and growing key markets,” the company stated.

The promotion is full-circle for Ellis, who joined the company as associate director in 2008 and landed the directorship two years later.

“These appointments position us well to continue to lead the market in the provision of specialist services in the areas of strategic communications advice, media management, stakeholder relations, crisis communications and influential, multi-channel campaigns,” said Hazeldine.

Agent99 lands Product of the Year service deal

By Jonas Lopez in Marcoms News on

Independent PR outfit Agent99 scored a triumph as a result of this year’s Product of the Year Australia Awards, with the company being recognised as the award body’s official communications provider.

Agent99 was initially hired to help the Product of the Year Awards team prepare for this year’s awards night, as earlier reported over Influencing.

Under the new setup, Agent99 will devise and execute a comprehensive plan of action to build up interest for the 2019 Product of the Year Awards show in November 2018. This includes covering all categories of the Awards night and the winning brands through influencer content which highlights stories that speak the most about the brand.

“I was really impressed with the work carried out by Agent99 over the past three months and the excellent results they delivered in the lead up to and following the 2018 winner announcement. I’m really excited to see what they can achieve throughout the year and in particular deve

Ogilvy PR moves up staff

By Jonas Lopez in Marcoms News on

Some members of Ogilvy PR are moving up in the organisation, the agency announced today.

At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.

Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.

DEC PR scores Hisense account

By Jonas Lopez in Marcoms News on

DEC PR has landed leading appliance manufacturer Hisense as a new client.

The company won the assignment following a tough pitch. The new partnership will see DEC PR handle Hisense’s corporate communications and aid in branding activities, mostly in concert with Hisense’s other marketing partners.

“Hisense offers Australians high-quality, competitive products in the electronics and whitegoods segments. The brand has made strong inroads in the Australian market, established a strong reputation among consumers and the industry and we look forward to building on this momentum,” said DEC PR CEO Michael Henderson.

“We’re delighted to partner with DEC PR as we prepare to enter 2018. It will be a big year for our brand, kicking off with CES in January as well as activating a global sponsorship of the 2018 FIFA World Cup,” added Hisense marketing director Andre Iannuzzi.

Filtered Media brings new talent

By Jonas Lopez in Marcoms News on

Communications outfit Filtered Media has announced the hiring of eight staff members as part of an ongoing expansion.

For Filtered’s Finance + Technology department, the firm welcomed former News Corp video news director Nicole Manktelow as its new content director, Charlotte Goodwin as content manager, and Jessica Testa as content and PR assistant.

The Consumer Lifestyle practice now has Candice Witton as content producer, Natalie Cupac as content assistant, and Emily Nowland as PR manager. Nowland recently stepped down from a similar job at event organiser Expertise Events.

Hannah Eastwood will tackle online engagement as the new social media executive. Tom Henderson signs on with Filtered’s Design + Production team as production assistant, with part of his remit assisting in the development of podcasts right out of the company’s new podcast studio.   

The new hires also join senior manager of Content + Analytics Nick Ross, who came onboard earlier in

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