Prasar Bharati invites agencies to advertise on Waves OTT platform
By Staff Writer in Media News on Monday, 27th January 2025 at 9:53pm
Prasar Bharati has announced an exciting opportunity for agencies registered with the Directorate of Advertising and Visual Publicity (DAVP) to advertise on its WAVES OTT platform, a release stated.
This collaboration enables agencies to reach a wide and diverse audience through innovative digital advertising solutions.
Agencies will be responsible for managing their own ad-serving arrangements and covering the associated costs. To encourage partnerships, Prasar Bharati is offering a 20 percent discount on the total business generated by each agency. Additionally, any technical integration costs for setting up ad servers will also be the responsibility of the agencies.
Before integrating a new ad server, Prasar Bharati will carefully assess its technical feasibility to ensure compatib...
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