Poh Ling Yeow announced as the new brand ambassador for SunRice

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Neha Gour Appointed CEO of PR 24x7

By Staff Writer in Marcoms News on
PR 24x7 has announced Neha Gour as its new Chief Executive Officer, effective December 3, 2024, coinciding with the company’s 25th Foundation Day celebrations. Founder Atul Malikram expressed confidence in Gour’s leadership, highlighting her dedication and impact within the organisation. “Neha has been an integral part of PR 24x7, and her growth within the organisation is a testament to her dedication and passion. Her leadership will unlock new opportunities and propel the company to greater heights,” he said. Reflecting on her appointment, Gour shared, “It is an honour and a privilege to take on this responsibility. I am committed to continuing our journey of growth and ensuring client satisfaction remains our top priority. I have always believed that success can be achieved at any point in one’s journey. The key is unwavering dedication to your work. This commitment simplifies even the most daunting challenges.” Gour joined PR 24x7 in 2013 as a PR executive and ha

Tanya Dave joins Qualcomm India as comms lead

By Staff Writer in Marcoms News on
Tanya Dave has joined Qualcomm as the communications lead for India in New Delhi. Announcing her new role on LinkedIn, Dave shared her enthusiasm for driving impactful storytelling in the fast-evolving technology and innovation sector. “As I step into this new role at Qualcomm, I’m excited to work with the amazing team here and drive impactful storytelling in the dynamic world of technology and innovation,” Dave wrote. She also reflected fondly on her three-year tenure with Intel, stating, “The experiences and relationships remain close to my heart forever.” Before Qualcomm, Dave was the communications lead at Intel, where she crafted strategies around the company's brand, purpose, and goals across consumer, corporate, and data-centric narratives. Her career also includes nearly four years at Lava International and an extensive journalism background as a news anchor and correspondent at Star News, CNN IBN, and IBN7, as well as a deputy editor role at NewsX and India Ne

Jasrita Dhir joins Ashoka University as VP of Brand and Communications

By Staff Writer in Marcoms News on
PR veteran Jasrita Dhir has taken on a new role as vice president of brand and communications at Ashoka University. In this position, Dhir will lead the university's brand and digital communications efforts, overseeing a team of seasoned professionals specialising in brand management, social media marketing, content creation, corporate communications, and public relations. Speaking to Influencing India, Dhir expressed her enthusiasm for the role, noting her excitement about working with a dynamic team to enhance the university’s visibility and reputation. She emphasised her commitment to driving impactful communication strategies that resonate with Ashoka's mission and vision. Dhir’s illustrious career spans over 23 years, with expertise in strategic brand management, marketing, digital communications, and public relations, particularly in the healthcare, senior care, and hospitality sectors. Her journey in PR began in 2005 at Max Healthcare, where she served as associate ge

PR leader Minari Shah bids adieu to Amazon

By Staff Writer in Marcoms News on
Minari Shah, director of International owned content and channels in Amazon APAC, EU and LATAM, has announced she has departed the ecommerce giant after working for more than eight years.   Announcing the news on LinkedIn, Shah reflected on her time at Amazon, calling it “one hell of a ride”, which provided her with a platform for lots of learning, adventure, and working with some very smart people. “It's been a journey full of innovating and doing new things, with always the multiplier of complexity and scale and in the process, I carry so many memories of some most amazing campaigns. I leave Amazon as a sharper better professional, more measurement and data-driven, with a deeper conviction for how communications can have a business impact and a stronger curiosity for the new learning,” she stated.  With a career spanning three decades, Shah is a seasoned PR and communications professional who has worked with prominent Indian and multinational companies. She began he

Procam International promotes Neha Kandalgaonkar to VP and head of corp comm and PR

By Staff Writer in Marcoms News on
Procam International, India’s leading sports IP promoter, has announced that Neha Kandalgaonkar has been elevated to the position of vice president and head of corporate communications and PR, a release stated. In her new role, Kandalgaonkar will spearhead the organization’s strategic communications initiatives, including media relations and crisis management, as well as global athlete partnerships. She will also oversee the development and execution of integrated communication campaigns for Procam’s marquee events and initiatives, such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata. Vivek Singh, joint managing director of Procam International, commented on the appointment, stating, “I still remember Neha’s first day in the office; her energy and enthusiasm was infectious. From that day to today, her deep understanding of the sports industry, coupled with her exceptional communication skills

Moët Hennessy appoints Nausicaa Charrier as Marketing Director for ANZ

By Staff Writer in Marcoms News on
Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported.  Previously marketing director for Moët Hennessy Singapore and Malaysia, Charrier brings extensive experience in luxury and FMCG marketing to the new role. She will oversee 18 marketing strategies for the company's portfolio, which includes prestigious brands like Cloudy Bay, Veuve Clicquot, Krug, and Glenmorangie and focus on boosting brand growth, enhancing consumer engagement, and strengthening connections with both local and global markets. Charrier’s career spans several key positions, including global marketing director for Belvedere vodka in New York where she led a successful brand reset, and strategic leadership roles at Moët Hennessy in Asia and France. Ashley Powell, managing director of Moët Hennessy Australia New Zealand, expressed excitement about Charrier’s appointment, noting her global expertise and leadership in driving innovation across m

Optus gives Supercar sponsorship spot to charitable foundation

By Will McLennan in Marcoms News on
It’s not often that a communications strategy involves decreasing visibility, but Optus did exactly that last weekend at the Gold Coast 500 Supercars’ round. It gifted long-term not-for-profit partner StandByU Foundation its usual front bumper sponsorship spot on the Mobil 1 Optus Racing Walkinshaw Andretti United car of driver Chaz Mostert. The logo swap exposed the foundation to millions at the track and on TV.  The StandByU Foundation "exists to foster the Connections that link people in need to those who care." The foundation also preaches for close connections and attempts to support those from all walks of life experiencing abuse or isolation. Optus's relationship with the StandByU Foundation dates back to 2018. The foundation was a finalist in that year's Future Makers program and a member of its small business council.  Speaking on the logo swap, Optus's Vice President of Small Business, Emma Jensen, said, "It's such a pleasure to support a small business like Standb

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