P&O Cruises appoints Supermassive agency of record
By Staff Writers in Media News on Tuesday, 01st August 2023 at 2:53pmSupermassive has been appointed as the creative agency of record for P&O Cruises.
The agency will oversee the repositioning and relaunch of the brand, resulting in a new brand platform, brand identity and creative output across all channels.
P&O Cruises Chief Commercial Office, Kathryn Robertson said P&O is a “pioneer” for Australian cruising for 90 years and is proud of its “uniquely Australian offering”.
“We are thrilled to partner with Supermassive, who have demonstrated a disciplined and fresh approach to brand strategy and non-traditional thinking, that will no doubt further enhance the P&O brand."
Supermassive Co-Founders, Laura Aldington, Simone Gupta and Jon Austin said the opportunity to help P&O realise its full potential is a “dream brief”...
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