Ogilvy navigates new trends with latest annual report
By Pragadish Kirubakaran in Marcoms News on Tuesday, 12th September 2023 at 3:27pmOgilvy's latest trend report, 'The Real, the Unreal, and the Reinvented,' was released this week. The report identifies 12 critical trends affecting marketing and communications, with insights from global events such as the Cannes Lions Festival of Creativity and TEDx.
The report is divided into three sections: the Real, focusing on authentic brand purpose; the Unreal, examining unexplored trends in AI; and the Reinvented, which looks at the modernisation of traditional marketing techniques. Key findings include trends like 'The Economics of Influence' and 'Made Media,' which emphasize authentic social media experiences and tangible experiences, respectively.
Richard Brett, CEO of Ogilvy PR and Ogilvy Health, said that new technologies are prompting a return to traditional marketing met...
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